Month: May 2021

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Analysis of the Feeling Image of Internet Media Advertising

The study explores people’s feeling image of internet media advertising. Nowadays, YouTube is the most popular online video platform and is also recognized as the leading digital video Advertising Media. However, YouTube recently implemented a new digital video advertising policy which has caused a lot of bumper ads when using YouTube. In this research, I

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The Exchange of Men in Mary Chin’s ‘The Woman in Kenzo’

The Woman in Kenzo is a Hong Kong popular fiction written by Mary Chin. It was first serialized in City Magazine in 1977. Its debut appearance in this forerunner of local lifestyle magazine and the inclusion of a luxury fashion brand in the title make apparent of the novel’s depiction of consumer culture and the

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Managing the Barriers to Online Learning: Towards a Framework for a Resilient and Inclusive Virtual Classroom

This paper identifies the barriers to online learning face by the students and explores the strategies they employ to manage them in the face of this international crisis. From the narratives of the learners, and the literature a framework for a resilient and inclusive virtual classroom is developed. A descriptive mixed-method design is employed. Data

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A Blended and Interactive Online Learning Courseware Enhances Bioethics Learning in Medical Education

We will discuss an interactive, multifunctional e-learning Courseware that we developed, which strongly bridges the gap between art, bioethics and medicine. First, a series of animated videos introducing selected topics of bioethics and related issues will be introduced. Then, a set of problem-based practical videos (“interactive doctor-patient role play”) along with discussion questions and online

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Resilience in the Face of an Epidemic: W. S. Maugham’s the Painted Veil and Its Film Adaptations

William Somerset Maugham’s classical novel The Painted Veil (1924) and its three Hollywood adaptations (1934, 1957, 2006) explore a marital crisis set against a cholera epidemic in China in the 1920s. The source text and the film adaptations approach the epidemic from different perspectives, exploring its dramatic potential, metaphorical aspects and an overall impact on

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Droids and Peasants: Akira Kurosawa’s Thematic Influence on the Star Wars Saga

Following the international success of Rashomon (1950) and Seven Samurai (1954), Akira Kurosawa’s films came to exemplify Japanese cinema to western cinemagoers and had ‘a significant influence on many international auteurs and genres’ (Russell 2011). Most famously, George Lucas admits to basing the storyline for the original Star Wars (1977) upon The Hidden Fortress (1958),

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Japanese Kawaii Culture and Hello Kitty as an Identity Marker for Asian-American Women

This thesis examines the character of Hello Kitty, from its creation, to its enduring cultural presence in Japan. In particular, this thesis notes the character’s highly successful marketing among Asian-American women. Hello Kitty epitomizes the concept of kawaii, the Japanese word for cute. But, its symbolism does not end there. Looking at the history of

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The Use of Different Strategies by Writers in Integrated Writing Assessment

In recent years, there has been an accelerating trend towards using integrated writing tasks (IWT) in second language (L2) writing assessment settings, which can be attributed to their ability to “mirror” actual academic practices that require students’ comprehension and integration of source-based ideas into the production of written compositions. Nevertheless, these tasks present writers, especially

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The Accessibility of Web-based Lessons During the Time of the COVID-19 Pandemic

In this age of content digitalization, equal access to web-based learning resources is important as it contributes to offering all students with same opportunities to pursue their learning and career goals. With the current circumstance, the outbreak of the Covid-19 pandemic has forced most governments in the world to temporarily close educational institutions of different

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Art and Self-expression on Social Media: The Recreation of the Historical Value During the Pandemic State in 2020

In this paper I discuss from an ethical and aesthetical perspective how a specific account on Instagram has changed the relationship between people and famous paintings. The Instagram account Tussen Kunsten Quarantaine has become a collaborative space with thousands of people across the world sharing pictures, including personal recreations of masterpieces of art. The account

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Literary Reception and Translation of Cantonese Opera From the Pedagogical Perspective

Cantonese opera has been a treasurable art in Hong Kong. Several attempts were made to translate the opera scripts into English, but despite this exercise to make the genre globalized, the effect of Cantonese opera has been gradually fading away as young audience nowadays are psychologically fended off by the way of presenting ideas in

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Website Advertisement: Examining the Effect of Interactivity and Curiosity on Consumers’ Cognitive Absorption and Knowledge Acquisition

One of the goals of effective advertising is to ensure not only attracting the target consumers’ attention, but also engenders their interest and informs the consumer in terms of product benefits and positioning (Aaker, Batra, & Myeers, 1992). Interactivity influences users’ mental mapping of the information shown on the website (Xu & Sundar, 2016). One

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Nepalese EFL Teachers’ Perception and Practices of Differentiated Instruction

Differentiated Instruction (DI) is a pedagogical premise that provides benefits, such as meeting diverse learner needs, accommodating students with varying learning abilities (De Jesus, 2012). DI is not just for special education; it addresses every student’s needs without turning classrooms into cram schools or private tutoring lessons. Therefore, in light of recent progress in Nepal’s

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Bridging Global and Local Education During the COVID-19 Era

Over the last several decades rapid globalization has strongly influenced most nation’s economies, cultures, and societies. Educational institutions, and especially higher education have also been greatly affected. Certainly, globalization affects students studying abroad, drives students to learn foreign languages and cultures, exposes them to international students, ideas, and beyond. However, what does globalization in higher

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Disease Selects its Victims: Inequality in Falling Ill to Infectious Disease in Bleak House

Though unnamed, the infectious disease in Dickens’s Bleak House (1852–53) is definitely smallpox. The fever, delirium, blindness, and scars that Esther suffers from are the main symptoms of smallpox, and she easily identifies her disease. The process of Esther’s contraction of smallpox reflects both facts and falsehoods about the medical environment at the time Dickens

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Investigating the Impact of Acquiring Collocation and Lexical Bundles on Improving Language Proficiency of First Year College Students

This presentation introduces the outcome of a study that investigated the impact of teaching collocation & lexical bundles on increasing the vocabulary size of EFL learners. The presenter will give a detailed account of the research methodology, theoretical framework, and the research methods that were implemented in the study. Many studies investigated the relationship between

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Blended Learning is the Future of Education

Online Learning is part of Blended learning and is a learning technique in which use of both ordinary teaching and advanced modern online teaching, online learning materials are largely used. It has been around for more than two decades however not got the approval it sought to have. It is the dissemination of e-learning module

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Differences as a Source of Creativity: Friendship Between Wang Hui and Yun Shouping

The biography of Wang Hui (1632-1717), a famous seventeenth-century landscapist in China, has been written many times over. While the question of whether to define him as a professional artist or as a scholar-amateur is still being debated, it has not been fully articulated what the sophistication of his identity brought to his work as

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A Comparative Study of Motivations in the Learning of East Asian Languages

Understanding learner motivations for studying a foreign language has long been recognized as an important factor in providing effective language instruction. In recent years, foreign language education has been devalued in higher education in the U.S., resulting in the removal of foreign language requirements or reduction of course offerings. In this context, understanding learner motivations

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Exploring Blockchain Technology and its Usefulness in Education

Blockchain Technology has been known to most People pertaining to Bitcoin and other cryptocurrencies. Blockchain has been now around for about a decade but other than in cryptocurrency it has not been very successful. It has been applied to many areas of Business-like finance, judiciary, education, Health care, Logistics, and commerce however with limited success.

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Developing High School Students’ STEM Competencies Through a Sports-based Educational Program

Sports is one of the significant drivers capable of fostering cognitive and scholastic skills in the young generation. Its’ potential to integrate within diverse scientific and engineering disciplines makes it an ideal motivational tool to attract high school students towards science, technology, engineering, and mathematics (STEM) faculties at universities and careers. Amid gradual educational reformations

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Learning through Teaching: Reciprocal Peer Teaching in Language Education

This study discusses pedagogical effectiveness of reciprocal peer teaching in language education by putting students at the centre of the teaching and learning process. Undergraduate students learning Korean as a foreign language at the University of Nottingham Ningbo China (UNNC) took part in reciprocal same-year tutoring in the format of rotating teaching sessions by individual

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The Impacts of the Anti-COVID Measures Introduced in the Czech Republic and Spain in the Context of Preschool Education

The text presents a part of a broader research study carried out at the Faculty of Education, Palacký University Olomouc in cooperation with foreign partners. Its aim is to analyse and compare the impacts of the measures against the spread of COVID-19 on preschool education in selected European countries. This paper focuses on an initial

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Ethno-cinematographic Rhizomes: Examples From the Independent Cinema of Apichatpong Weerasethakul and Anocha Suwichakornpong

We propose a conceptual framework of filmic analysis, the “ethno-cinematographic rhizome”, as a parallel and convergent vehicle of audiovisual artistic creation and para-ethnographic observation of non-Western societies in today’s global era. It is based on the concept of “rhizome” by the French philosopher Gilles Deleuze, an “image of thought” that understands knowledge in a non-hierarchical

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No City for Fatal Women: Gender, Power, and Noir Convention in Marvel’s Jessica Jones

This paper aims to analyze both the employment and subversion of traditional noir convention in the web television series Jessica Jones, based on the Marvel Comics character of the same name. While the series is more a crime drama than a superhero story and features numerous elements that mark it as a work of neo-noir,

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Levelling the Playing Field: A Case Study on the Benefits of Integrating Student Feedback Through Fluid Course Development

A challenge in teaching and course planning is striking the balance between the skills and knowledge students need to learn and the timeliness of the information available to explore and learn from. In visual arts, students who are hoping to pursue professional practice need legal knowledge, communication skills, and technical skills alongside reflective thinking and

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A Critical Review of Environmental Education for Sustainable Development Goals, UNCRC and Child-Friendly Schools

Global warming and other acts of environmental destruction have significant consequences for both the social and economic sectors. The protection of the environment and the promotion of green consumption by governments have increased more recently. Environmental education builds awareness, creates the skills and knowledge essential to communicate complex environmental problems, teaches students how their choices

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Culture and Human Resource Management: Understanding Communication in the Ages of Globalization

This paper will examine the international management of culture and human resources communication. The various movements of human resources and competencies have implicated the phenomena of culture exchange worldwide. Intercultural conflicts, intercultural competencies, and intercultural management are topics humans did not face decades ago. Researchers worked on these differences and how we can accept and

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Do You Trust Me? A Systematic Literature Review on Student-teacher Trust Relationships and School Identification

Trust between a student and a teacher and school identification are described in scientific research as focal points of learning, personal development and satisfaction, and a basis for a positive school culture that can impact the whole community. Yet, both constructs are still challenging scientists as to their components, incidence and links. Additionally, empirical studies

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Synoptic and Authentic Assessments: Moving Away From Traditional Assessments to Integrate the Development of Transferable Skills

Using traditional forms of assessment (e.g. exams and essays) does not fit with a programme that aims to have a broader and richer approach to the subject as well as the development of transferable skills that will upskill students and prepare them for the graduate world. In additions, assessment is not to be used as

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Feedback: What It Is and How to Use It Effectively in a Digital World

The COVID-19 pandemic presented us the challenge of simultaneously moving towards hybrid and blended teaching provision, and designing assessments that, whilst still meeting the learning outcomes, were appropriate for the new learning environment. This allowed us to speed up the process of completely rethinking the purpose and format of assessments as well as the most