Category: Advertising, Marketing, & Public Relations
Stealth Advertising Awareness, Knowledge, and Perceived Ethicality in TV Patrol and 24 Oras News Programs Among Select Communication Students
Stealth advertising (Kaikati & Kaikati, 2004) is seemingly becoming prevalent in Filipino television shows and news broadcasts are no exemption. …
Implementation of Public Relations Strategy to Increase Engagement Rate on Instagram at Lerep Tourism Village Indonesia
The lack of social media management in Lerep Tourism Village has resulted in weak branding and low marketing effectiveness, as …
Communication Campaign of Social Marketing to Reduce Noncommunicable Diseases (NCDs): The Case of Diabetes Mellitus at BaanTakhun Hospital in Southern Thailand
Non-communicable diseases (NCDs), particularly diabetes mellitus, represent a significant public health crisis in Thailand, contributing to approximately 17 million cases …
The Development and Challenges of Multi-Channel Network in China’s Influencer Marketing Industry
Influencer marketing is a rapidly growing industry in China, where multi-channel network (MCN) enterprises play a vital role in managing …
Emotional Impacts of Online Purchasing Behaviour During the COVID-19 Pandemic
During the COVID-19 pandemic, the routine daily habits of individuals have changed. For example, remote working has become a much …
Social Media & Dialogic Engagement: An Exploration of the Facebook Pages of New Zealand’s Elite Arts Organisations
Creating and maintaining mutually beneficial relationships between organisations and their publics is at the core of public relations practice. Social …
Website Advertisement: Examining the Effect of Interactivity and Curiosity on Consumers’ Cognitive Absorption and Knowledge Acquisition
One of the goals of effective advertising is to ensure not only attracting the target consumers’ attention, but also engenders …
A New Button for Television Advertising: Co-Production with New Media Platforms
With digital platform disruption, television platforms have been experiencing the loss of audience and thereafter, the declining advertising. The audience …
Development of The Causal Relationship Model for Innovative Communication Management on Image and Reputation of International Programs in Thai Universities
The aim of this research is to study the development of the causal relationship model of the management innovation of …
Advertising Education in Hong Kong: Perspectives from Industry Experts
The advertising industry has been changed rapidly over the last decade due to the drastic impact of technological advancement. From …
Communication Process and Strategy to Create Participation for Thai Early Childhood Oral Hygiene Development Campaign Among Healthy Teeth Network Schools, Thailand
The objectives of this research are to study the communication process to create participation for Thai early childhood oral hygiene …
Communications of the Leader of a Model Community for Community Tourism Management
The objective of this research was to study the tourism management communication of the leaders of two communities that were …
Coverage of Various Communication Platforms: A Guide for Marketing Universities
The digital era has ushered the rise in the utilization of alternative communication platforms in integrated marketing communications (IMC). These …
Digital Drivers of Russian Advertising Market: Problems of Management
The purpose of this study is to analyse the one of the most rapidly growing segments of the media-industry: the …
Experimental Research: The Country of Origin Effects on Advertising
With the intensification of globalization, closing trade links between countries, and the country of origin is an inevitable factor in …
People Power PR: Recasting Activists as Practitioners in Turkey’s Gezi Park Resistance
This paper examines the use of public relations tactics (traditionally associated with corporations) by activists and protesters during the 2013 …