Category: Media Studies

Purpose: The purpose of this paper is to suggest that media literacy be prioritized and address all kinds of media, especially social media, in response to the rapid change of the media. Rationale: Social media has indeed become popular among Thai people, from adolescents to adults, and is expanding at a very rapid rate. The …

The research “Self – presentation of Thai women on Dating websites for seeking foreigner guys “ has two objectives; 1) To study the characters and content of Thai women that are used for the presenting female self to seek foreigner guys on Dating website and 2) To study Thai women’s expression of their thoughts on …

Different from the critique of “McDonaldization” this paper focuses on: the food consumption itself appears not only for “functionality” but becoming the object of conspicuous consumption. To consider the scarcity of food and to probe into how the group-type cooperation manipulates the media image through displaying the food products, I use the Mennel (1997) idea …

The purposes of this research were operating analysis the television news of the television station in Thailand via ethical approach. This research is the qualitative research. Data collections were ‘Unobtrusive’ methods, focuses on the data from print media and social media such as blogs and youtube. The researcher used technique textual and contextual analysis for …

This paper examines the visual production of the New Atheist Movement in the Blogosphere. The new atheist movement appeared as an action to fight the exclusion and alienation of atheists’ beliefs in the U.S. religious discourse. I argue that the images of New Atheism use burlesque and carnivalesque as rhetorical strategies. Result, in the public …

The ethnographic turn in mass communication and audience research manifested the limitations of those traditions which de-contextualize the audience from their consumption environment and drew our attention toward the role of the media in one’s everyday life in the contemporary world. It’s assumed that ordinary people do not just watch TV without any reflection on …

A restaurant’s interior and exterior design can have an enormous influence on customer’s perception of value and satisfaction, which in return can influence their revisit intentions. The purpose of this research is to unfold the key elements by which a Quick-Service restaurant image (QSRI) influences perceived value, customer satisfaction and revisit intentions. Previous research has …

This paper contains three objectives, which are (i) to examine present styles and contents of the appropriate radio programs for the children and teenagers, (ii) to study the children and teenagers’ behaviors and preference when they select a channel to receive pieces of information. The data has been collected by the ‘Focus Group Discussion.’ The …

Mass media impacts society in many ways – a fact which entails responsibility for practitioners. Advertising, being regarded as major lifeblood of the media industry, is not an exemption. As advertisers seek to gain profit, they are equally expected to adhere to corporate social responsibility or CSR. In the Philippines, the promotion of values has …

The study problematized the presence of “public sphere” in an indigenous people’s community using the Habermasian construction of the public sphere as lens. It assumes that constructs of public sphere, is communicatively constituted in their articulations about their engagements with the mining issue. The study surfaced the AlanganMangyan construction of the “public sphere” by examining …

This research figure out gender discourse which stored in Indonesian Boyband performance as one of the popular culture’s text. The concept of boyband comes in different ages by the nineties till nowadays. Boyband phenomenon within popular culture opens up a new and important questions about youth cultures and gender terms. Masculinities is a social construction …

Radio broadcasting services in Thailand are in transition and face an uncertain future. This situation has arisen from enforcement of the 2010 Frequency Allocation and Telecommunications Business Act and the establishment of the National Broadcasting and Telecommunications Commission (NBTC) as a single, combined regulatory body for broadcasting and telecommunications. The Act brings in significant changes …

The consequence of attempts to radio broadcasting reform in Thailand has been delayed more than 15 years. It’s causing emptiness and establishing community radio stations without monitored almost 8,000 stations all over Thailand, which mainly produced the programs for commercial and political purposes. It does not conform to the principle of the community radio in …

The internet provides new channels for citizen voices, expression of minority viewpoints, and political mobilisation. In Egypt, Russia, Syria and China, blogs, online forums, Facebook and Twitter already provide citizens with a new form of public sphere and alternative source of news and information, which are seen as a new platform for exchanging news. This …

In line with the “sexual turn” in historical research, this thesis analyzes women’s sexual discourses in one of Shanghai’s most popular women’s magazines during the 1930s, Ling Long Women’s Magazine (Ling Long for short, 1931-1937). Sexual experiences, feelings and concepts of female writers are uncovered to shed light on the studies of urban women’s daily …

As of today, The Video Game Industry has become one of the most profitable and influential leisure businesses in the world. Alongside this trend, Video Games have become one the most important elements that contribute to the integration of online media and connectedness, mainly because of the offers of interaction and entertainment that provides to …

“The New Zealand screen industry, in line with similar trends in the UK and US, has experienced a proliferation of tertiary trained ‘film school’ graduates, and consequently there is an oversupply of aspiring workers. Tertiary providers are creating false expectations in graduates that employment will come following time and money spent on industry-specific training. In …

Social commentary is a method of photographic images that could change public perception towards a better life. It is an alternative method to communicate messages for public to change their perceptions or attitudes toward life issues of ethnical, political, moral and even religious matters. In western countries social commentary images have long been accepted by …

This study focuses on Thai newspapers in Los Angeles, regarding services and benefits offered to the Thai community, their individual characteristics, and challenges they have encountered. In-depth interviews were conducted among 9 Thai newspaper publishers in the Los Angeles metropolitan area. A focus group consisted of 15 Thai readers with varying ages. Those research participants …

The research found that the online media services of both Twitter and Facebook impacted the news agenda items of both Thairath and Matichon newspapers. Analysis of both Twitter and Facebook entries were conducted throughout 2011. In addition, extensive interviews were conducted with sub-editors and reporters from said newspapers. It was also found that the online …

For some scholars the old theories of media effect are no longer relevant to use in analyzing the effect of new media. One of the theories is the agenda setting. Based on this theory, the media have high power to set the public agenda. What important for the media is important also for the public. …

This article will discuss the way Indonesian commercial of female cosmetic products portray Indonesian female beauty concept. Generally speaking, for most women, beauty becomes a significant indicator for them in identifying their self-esteem and self-confidence. It influences how they value themselves as a person. Over the age, beauty is a significant asset for a woman …

In spite of instant Internet access many young Japanese have limited exposure to the actual outside world. Globalization and Internationalization are especially difficult to explain and convey to Japanese learners of English who are also non-English majors. Through the use of Wikis, students are assigned a country to investigate through class tasks and assignments. These …

This paper presents findings from an examination of the use of online social media among the Uyghur diaspora. The Uyghur diaspora has been described as a “diaspora under construction” (Dilnur, 2012, p.2) and this paper examines how transnational Uyghur identity is negotiated through social media use, and inturn how the construction of these identities contributes …

Social media emerges as the new tool/avtar for the multicultural networking in India, stimulating a new form of dialogic discourse in the space of democratic governance. It is unfolding as a space of liberation, a platform of cogitation or a site of celebration of provoking assertions and identity formation. Digitized networking, despite its economic and …

In the smartphone era, personal snapshots move swiftly beneath the gaze of a vast audience of different countries and time zones. With photographic practice evolving at such a rapid pace, it’s important to reflect on how our relationship with the medium textures personal history, and filters presence in the moment. This presentation will explore new …

Even though Yelp’s ability to reflect consumers’ real voices has been questioned (Kuehn, 2013), this social media site—with a platform built around consumer reviews—influences restaurant revenue and consumers’ food choice (Luca, 2011). Food choice, influenced by a variety of social and behavioral factors, tremendously contributes to the obesity epidemic (Nestle et al., 1998). More than …

Understanding contemporary political identity is compelling because traditional participation like voting is in decline. Political consumerism and social media are both personalized, or seeped in one’s individual identity; and they both intertwine production and consumption. The political consumer increasingly feels responsible for shaping her own identity. Her personal consumption choices are a reflection of her …

In India till 1991 there was only one television channel – Doordarshan, the public service broadcaster. With the opening up of the Indian economy in early 1990s this enabled the entry of private broadcasters in India. The number of television channels has proliferated manifold. By 2005 India had more than 200 digital channels. The number …

Spatialization is part of the political economy and has now become one of the trends in media industries which eventually will lead to concentration of ownership. This condition happens because the owners consider to expand to a larger media bussiness with minimum efforts. Spatialization refers to the term “the proccess of overcoming the constraints of …

Newspapers contain an abundance of information which enables to enhance the teenagers’ knowledge. Nevertheless, in the current situation, the teenagers’ acceptance of newspaper is declining due to the lack of interest in reading this kind of medium. This situation is alarming especially in supporting the Malaysian government aspirations to create a knowledgeable society by the …

In western countries, where citizens have access to many avenues for expressing themselves, new media may not be used for this purpose. In the Arab World, however, citizens may use new media mainly for expressing oneself; because there are very few permitted forms of expression and new media maybe the only form permitted. That said, …

Making a commitment to eat healthy food is a great start towards a healthier life. Organic food has become very popular issue in Indonesia because it provides a variety of benefits. But in fact, as the biggest agricultural country in the world, people in Indonesia is not really aware about organic food. Consequently, Organic Community …

It has been argued in many local news and discussions that the younger generation in Indonesia experience degradation of politeness and mannerism. The techniques of politeness like the use of terms of addresses, dictions, and linguistic devices important to Indonesian culture are now less considered by the younger generation during virtual or face-to face interaction. …

The Internet has long been the focus of Utopian arguments proposing its democratic potential. Most recently, social media has been proposed as facilitating the Arab Spring and other political changes toward democratic ideals in authoritarian societies. While many observers are fascinated by the revolutionary potential of social media, others are skeptical of this excessive optimism. …

News workers in the U.S. are pressed by digital routines, industry confusion, and their organizations’ loss of journalistic focus. This ethnographic study looked at the ways new workers resist controls that have manifested in recent years. This work is an account of journalists at three newspapers. These newspapers were struggling to find an effective business …

Today’s modern society has set a high competitive standard for what is considered beautiful. Women in Thai society today are being exposed to many more alternative ways to look more attractive through beauty products and beauty technologies. They have a change in perception favoring the Western aesthetic values because they believe that Western facial features …

Research quastions: 1. How do newspapers critique in the political legitimacy, ability of administrate, personality, political behavior of General Surayut Chulanont. (He is privy councilor before prime minister of Thailand) 2. How do newspaper critique /report the information Handle of Gerneral Surayut Chulanont in politcal legitimacy, ability of administrate, personality, political behavior. This qualitative research, …

The smart mobile device market is long with rich and varied applications. No matter the screen presentation it is the boot animation and the application’s dynamic design, which are the elements used to attract the public. It is this convenience, the interface and screen design that smart mobile device users expect. Therefore, the collective variety …

Beryl Hawkins is a former radio journalist, talk show host, professional voiceover artist/narrator and producer who worked in news and talk show entertainment for more than five years at a leading news radio station in Washington D.C. As a media strategist in New York City, she has developed a number of national media campaigns throughout …

This is a qualitative research with the following objectives:• To analyse the process and conflict of a socio-cultural influence on creative choices when producing a documentary• To study the production crew’s perspective of intercultural conflict The research methodologies used are observation, in-depth interviews and a focus group. The production crew of the documentary consists of …

Mass media can be put down with constituted rules and enforcements of economy. However the situation becomes different when it comes to social media. Controlling the social media is not quite possible. Nevertheless political power is able to apply enforcement over the social media in the hazardous times and people, who freely explain their ideas …

Internet today is widely recognized not only as a means of communication but also as a powerful tool. It is seen as the most influential and the most important technology in this sense (Lievrouw 2001: 22-23, Dickson 2000). Internet usage among university students involves not only the use of leisure time, but also their community …

The explosion in social media, especially social networking site such as Facebook with increased connectivity and interactivity has caused many public relations (PR) agencies begun to recognize the need to embrace these new media for effective communication with a variety of internal and external audiences. Yet, researches examining the relationship between social networking sites and …

This study examines the approaches of advertising in Thai local cable TV by in-depth interviews with key informants to assess types and forms of advertising broadcast during January 1, 2012 and December 31, 2012 and to determine whether the advertising contents violate the Food and Drug Administration Act and the Consumer Protection Act B.E. 2522. …

The media reforms especially broadcasting media are clearly seen in the year of 1997 that the ownership of frequencies were divided in to 3 sectors; business, public, and community sector. Their rights are legitimate as stated in Thai Constitution and related laws respectively. 16 years pass, Community sector, a new player, seemed awakening and continued …

Cultural and creative industries in Taiwan have boomed in the last decade as a result of the encouragement of government policies. This is a win-win situation in which local culture is preserved and popularized commercially, while traditional industry is enhanced by the use of distinguishing features of local culture. In this research, Beipu oolong tea …