Culture and Human Resource Management: Understanding Communication in the Ages of Globalization


This paper will examine the international management of culture and human resources communication. The various movements of human resources and competencies have implicated the phenomena of culture exchange worldwide. Intercultural conflicts, intercultural competencies, and intercultural management are topics humans did not face decades ago. Researchers worked on these differences and how we can accept and cultivate the cultural differences in society. The modern globalized world is in motion, flows of goods, capital, services, people, information and ideas. In this context, whenever the issue of economic globalization is addressed, the word always refers to economic globalization, the one that finds its expression in global markets, capital, the flow of products and information, global media operations. In this quotation, we want to show that globalization will produce universal attitudes, practices, and institutions or a new birth of global culture. Inevitably and most of the time, organizations personnel are going to be separated geographically. Organizations also are unable to identify regional, international market and subculture differences. Companies and international structures operating in different zones and geography will be a determinant factor for their development. Start with the regional, national international and intercontinental cultures to adapt the product and human resources. In a period of expansion, we need to find new opportunities. Weaknesses in cultural management can limit everyone to their own culture. Acknowledging the different ways of working, multiculturalism can offer workers new openings.

Author Information
Geoffrey Ditta, Nebrija University, Spain

Paper Information
Conference: EuroMedia2021
Stream: Critical and Cultural Studies

This paper is part of the EuroMedia2021 Conference Proceedings (View)
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