In this paper I discuss from an ethical and aesthetical perspective how a specific account on Instagram has changed the relationship between people and famous paintings. The Instagram account Tussen Kunsten Quarantaine has become a collaborative space with thousands of people across the world sharing pictures, including personal recreations of masterpieces of art. The account project developed out from a simple conversation on WhatsApp coming up with an amusing way to entertain people during a long period of quarantine, showing in a comical way, anonymous people, their creativity and their everyday household objects arranged in a way that imitates famous paintings. The Instagram account @Tussenkunstenquarantaine was officially created on 14th March 2020 by Anneloes Officier, a Dutch art admirer. She also uses herself in the first prototypical picture on Instagram. The account quickly grew to reach more than 270000 followers and has shared more than 700 pictures with a wide variety of images and imitations chosen by individual followers. The imitation of paintings or sculptures, however, is not exclusively a contemporaneous phenomenon of our modern image era. It seems that art and its representations remain as means to recognise some aesthetical categories of historicity into the present. This article explores ten pictures discussing in which way Instagram’s users have chosen a specific masterpiece to recreate them, describing the relationship between identity and aesthetical perception. My aim in this abstract is to highlight some discussions on art and social media inasmuch as it is integrated.
Paula Pires da Silva, University of Sao Paulo, Brazil