Purpose: The purpose of this paper is to suggest that media literacy be prioritized and address all kinds of media, especially social media, in response to the rapid change of the media. Rationale: Social media has indeed become popular among Thai people, from adolescents to adults, and is expanding at a very rapid rate. The new channel of communication also allows a new form of crimes. While media literacy in Thailand seems to be of interest only when there is an issue from Free TV broadcast, particularly prime-time dramas, crimes on social media never seriously raise concerns over media literacy. Meanwhile, the media sphere has changed tremendously due to convergence and conglomerates and the emergence of user-generated content. Therefore, people should be able to access, analyze, evaluate and discreetly create media content. Approach: The paper studies cases of crimes in social media, including LINE , of involve identity theft, child exploitation via chat line, and how something being shared through social media had ruined a life of an innocent person. The paper also explores media literacy measures among other countries and opinions from Thai scholars as guidelines to enhance media literacy as a national mandate in Thailand. Value: It is hoped that this paper accomplish its goal to inspire Thai policymakers to prioritize and enhance media literacy for all media types, not only just broadcast television; and that this paper would lead to a more elaborate study of social media cases among other countries that may share the same situation.
Nudee Nupairoj, National Institute of Development Administration, Thailand
Stream: Media Studies
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