This paper discusses technological characteristics and tools offered by Web 2.0 which can be employed in media websites. The aim of this study is to explore possible methods which could be applied in web media companies. By this way the usability and the interaction of the media websites can be improved significantly by using social (networking) plugins and services. The sample of the study includes twenty media web sites organized in four types (mass media, newspaper, portal, and television stations) with the highest rank in Greece according to google rank and alexa.com. Thirteen criteria's that evaluate the use of web 2.0 services, related to user satisfaction and navigation are being studied. The research questions examine whether the websites under study use social plugins (recommended, like, dislike, comment, hash tag), whether they let users to copy-paste their news and at the same time protect their copyrights, whether they use live streaming video and whether they include various other article characteristics (for example rating, most viewed, most disliked, tagging, etc.). The study contributes in underlining characteristics and tools that can be used by media websites in order to become Web 2.0-3.0 friendly so they can satisfy their users, improve their navigability and share their content through the web in order to increase their popularity.
Nikos Antonopoulos, Aristotle University of Thessaloniki, Greece
Andreas Veglis, Aristotle University of Thessaloniki, Greece
Stream: Media Studies
This paper is part of the MediAsia2013 Conference Proceedings (View)
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