Degradation of Politeness: Social Media’s Fault?


It has been argued in many local news and discussions that the younger generation in Indonesia experience degradation of politeness and mannerism. The techniques of politeness like the use of terms of addresses, dictions, and linguistic devices important to Indonesian culture are now less considered by the younger generation during virtual or face-to face interaction. This is sometimes attributed to the global discourse of openness of information and the freedom of speech promoted via the Internet. As argued by McLuhan (1964), media can be powerful to influence the social perception of the society, including their communicative acts. This research aims to explore how the Internet, especially the social media, impacts on the communicative acts of the youth who are exposed with social networking sites as one of their important media for interaction.
This research is using qualitative approach. To answer the research question, we are going to conduct in depth interviews with young adults in the age of 18-22 year old. The focus of the questions will be on their perception about social media and the concept of politeness. We are also going to conduct observation on informants’ communicative acts in the social media and in the real life. The qualitative data will be analysed using thematic analysis (Braun & Clarke, 2008).

Keywords: Social Media, Politeness, Youth.

Author Information
Fitri Oktaviani, Brawijaya University, Indonesia
Yun Laturrakhmi, Brawijaya University, Indonesia

Paper Information
Conference: MediAsia2013
Stream: Media Studies

This paper is part of the MediAsia2013 Conference Proceedings (View)
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To cite this article:
Oktaviani F., & Laturrakhmi Y. (2014) Degradation of Politeness: Social Media’s Fault? ISSN: 2186-5906 – The Asian Conference on Media & Mass Communication 2013 – Official Conference Proceedings
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Posted by James Alexander Gordon