Abstract
This study examines the intersection of artificial intelligence (AI) and the creative industries, with particular emphasis on the challenges AI poses to traditional notions of authorship, creativity, and labor. Drawing on the recent Writers Guild of America (WGA) strike as a case, the research highlights the tensions between human and machine-driven production in creative fields. The study aims to explore the roles of artificial and human intelligence in synthetic media, considering the social and cultural context of the media, particularly about creative production processes where the debate between human and artificial intelligence is involved. The paper addresses this debate through the 2023 WGA strike in the USA. The study analyzes news coverage of the WGA strike on internet news sites using framing analysis. By employing framing analysis—conflict, economic implications, technological disruption, and ethical considerations—this study explores the complex discourse surrounding AI’s influence on creative labor. It posits that the future of the creative industries will depend on achieving a balance between utilizing AI as a collaborative tool and preserving the distinct contributions of human creativity. Furthermore, the paper advocates for the development of ethical frameworks that ensure AI’s integration into creative processes fosters innovation while safeguarding cultural diversity and the irreplaceable qualities of human creativity.
Author Information
Gilman Senem Gençtürk Hızal, Başkent University, Türkiye
Paper Information
Conference: BAMC2024
Stream: Media Studies
This paper is part of the BAMC2024 Conference Proceedings (View)
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To cite this article:
Hızal G. (2025) Positioning Artificial Intelligence and Human Intelligence in Creative Production: The Synthetic Media ISSN: 2435-9475 – The Barcelona Conference on Arts, Media & Culture 2024: Official Conference Proceedings (pp. 189-199) https://doi.org/10.22492/issn.2435-9475.2024.18
To link to this article: https://doi.org/10.22492/issn.2435-9475.2024.18
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