This is a qualitative research with the following objectives:• To analyse the process and conflict of a socio-cultural influence on creative choices when producing a documentary• To study the production crew's perspective of intercultural conflict The research methodologies used are observation, in-depth interviews and a focus group. The production crew of the documentary consists of five members of the new generation with diverse cultural backgrounds playing different roles; for example, the director from Thailand, the producer from Japan, the script writer from India, the cameraman from Myanmar, and the editor from Taiwan are all interviewed. The Asean Perspective of Bangkok is a documentary, a production-based research, created for broadcasting via social media. This documentary is produced to illustrate the way in which the Asean people view three aspects of the capital city of Thailand, namely, social, cultural and economic. It is believed that the results of this research can develop media communication in terms of a sender scheme in the context of a trans-cultural environment so that senders can progressively work in peace with a good understanding of each other to uplift the content (text) of the media production in the Asean region in order to embrace the changes engendered by the forthcoming AEC in 2015.
Phimmook Lohakul, Bangkok University, Thailand
Stream: Media Studies
This paper is part of the MediAsia2013 Conference Proceedings (View)
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