Making a commitment to eat healthy food is a great start towards a healthier life. Organic food has become very popular issue in Indonesia because it provides a variety of benefits. But in fact, as the biggest agricultural country in the world, people in Indonesia is not really aware about organic food. Consequently, Organic Community of Indonesia always endeavors to build awareness and perception of the benefits of organic products to public in today’s digitalized world by using new media. The platform of Organic Community of Indonesia : People, Planet, Profit, and Patriotic. By using the web site : www.komunitasorganikindonesia.org and facebook as the social media, the members of community have a clear identity and can be connected each other in a network communication. Besides, they can make conversation, encourage people to pass it on to other and find ways to travel on its own. This research uses qualitative research methods based on depth interviews with the aim to describe the utilities of new media among some of the members of Indonesia Organic Community. The utilities should view it as an opportunity to create connections between customers and motivating them to engage socially in their interest. This research tries to find that the utilities of new media not only can connect members of community and be aware about organic food, but also can increase the prosperity of its member.
Key words : the utilities of new media, social media, indonesian organic community
Gayatri Atmadi, University of Al Azhar Indonesia, Indonesia
Stream: Media Studies
This paper is part of the MediAsia2013 Conference Proceedings (View)
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