Abstract
Due to deep-rooted mythical and societal beliefs, infertility in Indonesia is heavily stigmatized, leaving affected couples feeling isolated and impacting their well-being. Although storytelling is recognized as a powerful medium for fostering empathy, it faces challenges such as shortened attention spans across generations and the cognitive effort required for empathetic engagement. This study explores the effectiveness of a transmedia storytelling experience, tailored to hook users according to their preferred channels, in enhancing empathy towards infertility. An intervention involving Focus Group Discussions (FGDs) with 20 women was conducted to determine which storytelling approaches captured their attention and evoked empathy. The findings indicate that offering multiple channels and a variety of storytelling formats enhances understanding of infertility. However, the study also reveals that infertility is still perceived as a minor inconvenience by women who have already given birth, compared to the more profound impact recognized by women who have not yet experienced childbirth. These results underscore the importance of diverse and engaging storytelling methods in addressing stigma and fostering empathy towards individuals facing infertility.
Author Information
Lalitya Talitha Pinasthika, Universitas Multimedia Nusantara, Indonesia
Paper Information
Conference: KAMC2024
Stream: Media Studies
This paper is part of the KAMC2024 Conference Proceedings (View)
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To cite this article:
Pinasthika L. (2024) From Isolation to Understanding: Leveraging Transmedia Storytelling to Foster Empathy for Infertility in Indonesia ISSN: 2436-0503 – The Kyoto Conference on Arts, Media & Culture 2024: Official Conference Proceedings (pp. 651-660) https://doi.org/10.22492/issn.2436-0503.2024.55
To link to this article: https://doi.org/10.22492/issn.2436-0503.2024.55
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