Conference: MediAsia2017

Television Advertising Regulations in Malaysia and the Salience of Ideals: The Agenda-Setting Stance for Nation Building

Television advertisements in Malaysia are fashioned within certain parameters defined by regulations. Of great interest are the ideals impressed by these regulations in view of shaping advertising messages for a Malaysian audience that is of a Muslim majority. The agenda-setting theory espouses that the media communicates the salience of issues that create political reality. Previous

Voice-Over of History: From Jokaisen-Kitan to the Subject in Transit

Since mid of the 1920s the Tsukiji Little Theater largely introduced Western plays, mostly recurring to translation of the Western scripts. Promoters of the Taiwan modern drama such as Wu Yong-Fu, Chang Shen-Chieh, Chan Wei-Hsien, etc. all went to the Tsukiji for practice. Although influenced by the Japanese Shingeki Movement and by Chinese opera, the

A Contentious Genre: Defining the Historical Film

On its surface, the historical film genre appears easy to define as a film that depicts historical events. However, after many decades of research into the film and history discourse, a concrete definition of what constitutes a historical film continues to elude film scholars. There is no singular answer as to what defines a film

From Accomplice to Victim: Cinematic Representations of Lady MacBeth

In William Shakespeare’s tragedy of Macbeth, Lady Macbeth persuades her husband to commit regicide in their own castle. Political power was restricted exclusively to men in Macbeth’s medieval Scottish warrior society while women were considered vulnerable and thus excluded from the political domain. In Shakespeare’s Renaissance England, such stereotypical bias that maintained this view of

Producing Multiplicities of History: Decentralised Narrativity in Mahou Shoujo Madoka Magica

The importance of fictional histories within media franchises has been widely theorised in media studies, with scholars such as Otsuka Eiji, Henry Jenkins, and Azuma Hiroki promoting varying perspectives on the importance of cohesive fictional worlds within contemporary media franchises. However, these perspectives do not adequately address the how the creation of fictional worlds is

The Social Mobility Perception of Chinese International Students in the U.S.

This study explores the transitional identity of the youngsters who experience dual mobility—the horizontal mobility (geographic relocation) and the potential, upward mobility—in the process of pursuing higher education overseas. While individuals’ identity dynamics have been examined in multiple mobility forms such as migration, nomadism, and short-term travel, the identity project of international students has been

Digging Up the Past-The Camera’s Role in Unearthing Taiwanese History

Following the end of the Second World War, Taiwanese civil society was led by a highly authoritarian government until martial law was abolished in 1987. During that period the film industry was under the direct control of the state. It wasn’t until the emergence of the ‘New Wave’ (from 1982 to 1990) of Taiwanese movies

“(Un)Official Narratives: The Editors’; No, Johnny’s; No, Zampano’s; No, Navidson’s; No, McLeod’s Kevin Carter in House of Leaves

Mark Z Danielewski extends his critique of reliability—to the ‘destabilization’ of ‘center’ and ‘origin’ and ‘totality’ Derrida first famously exposes in ‘Structure, Sign and Play in the Discourse of the Human Sciences’ (1966)—to all of House of Leaves’ paratexts, even, or most especially, to the very narratives readers routinely/ traditionally approach non-ironically—such as the copyright

Narratives of History in Hong Kong Martial Arts Cinema

The surge of Hong Kong-made martial arts films in the new millennium has transformed the classic genre with a keen sense of modern Chinese history. Based loosely on the life experiences of Yip Man (1893-1972), the Yip Man series (Yip, 2008; 2010; 2015) and The Grandmaster (Wong, 2013) combine the spectacle of body with personal

History of Conflict Between Interest and Law

What happened on May 1998 has attracted many attention since there was a conflict among any interest which could not be solved by the law in charge. Thus, jurisprudence of interest tried to see advantaged which could be gained from interests looking because all existence interest needed certain law to protect them. Furthermore, law functioned

History As the Return of the Repressed in Kim Jee-Wong’s “A Tale of Two Sisters”

Kim Jee-woon’s A Tale of Two Sisters (Korea, 2003) presents a world inhabited by sad, terrifying ghosts, symbols of repressed memories and unfinished trauma. As the story unfolds, the answer to what exactly is being repressed or forgotten becomes more and more elusive. The film’s pivotal scene occurs during a dinner party where two women

McDonaldization Advertising in the Context of Electronic Colonialism Theory

Food is an important element in defining culture and can be seen to be the oldest global carrier of culture. According to William Gould’s book McDonald’s: Business in Action, ‘before the introduction of McDonald’s overseas, fast food was almost unknown. McDonald’s was the first company to try to export America’s love of fast food and

Reproducing Ideology: Christians, Facebook Groups, And the Bersih 4 Protests in Malaysia

All communities have structures and core ideological identities, including those that are online. In Facebook groups, for example, there may be formal rules that govern the technical aspects of how communication takes place, and informal rules that inform the cultural dynamic of any community. These informal preferences are not always evident and surface only at

De La Salle Lipa AB Communication Graduates Tracer Survey

The study aims to determine the status of the AB Communication graduates from 2011-2016. Majority of the graduates are single and employed in communication related fields. The quality of teaching provided to the students is very effective. Output based and learning by doing tools allow students to experience how media mediate our representations of the

Crossing Borders is Dramaworld the Future of TV?

Dramaworld (2016) is comedy-drama set in Los Angeles and Seoul. It follows an American student who is a huge fan of Korean dramas, as she gets “transported” into her favorite show. It is co-produced by the video-streaming platform Viki together with Chinese, Korean and American media companies.I propose to look at this series as a

Sports News on Commercial Music Radio: Reinforcing National Identity?

News is an important area where the nation turns to looking for an understanding of national and world events and to place it in a historical context. Arguably, the quality of this information can only be obtained when there is a diversity and plurality in media offerings. Modern commercial music radio is now in a

Narrating the Self

Our psyches inscribe narrativity into the medium of language to be able to observe our actions. By providing these actions with a story, we are not only able to simplify ourselves – and by doing that, establish a relationship to the world -, we are also capable of telling others ‘our story’, so that they

Natives and Tourists of Prosumer Capitalism: On the Varied Pro-Prosumer Activities of Producers Exemplified in the Polish Pop Culture Industry

This paper pertains to the concept of prosumer capitalism, a term which refers to practices among media companies of using consumers’ unpaid work (prosumption refers to the mixing of consumption and production). In the literature, this type of capitalism has been treated generally; how pro-prosumer activities differ among cultural producers has been overlooked. This paper

#Charliecharliechallenge: Gothic Invocations in the Digital Domain

Popularised by the hashtag #CharlieCharlieChallenge, the ‘Charlie Charlie’ game involves the invocation of a spirit, who uses pencils to answer any question that requires a simple affirmative or negative reply. Originally played by Mexican children throughout several generations, this game of invocation has become a successful viral sensation over the past couple of years, with

“Random Acts of History: Immigration, Politics, And Family Narrative”

The new film from director Ali Kazimi, Random Acts of Legacy, highlights the immigration and integration of Chinese-Americans into American society through the (literal) lens of one family. Kazimi found a box of old 8mm films for sale online and bought them blind. He found many of the films were degraded and some were unusable.