Exploring meanings of daily life from popular culture implies a possibility of resistance against representation structured by powerful elites. This study uses textual analysis to interpret public and social meanings of local movies listed as most popular movies in local markets. From perspectives of cultural studies, annual top 10 movies produced by Taiwanese in the recent decade are analyzed through concepts of subjectivity such as redefinition of tradition, history, memories, feeling structure, language, knowledge, class, progressivism, consciousness, and generation gaps. The results show that consumers search for new knowledge and ideas about their favorable identity and representation which might be ignored by movies produced by traditional social elites in Taiwan.
Ying-Ying Chen, The National United University, Taiwan
Stream: Critical and Cultural Studies, Gender and Communication
This paper is part of the MediAsia2017 Conference Proceedings (View)
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