Issues and Information management for Public communication in Willingness to pay for Forest Area of Bangkok Dwellers Project

Abstract

The research of public information management in the 'Issues and information management for Public communication in Willingness to pay for Forest Area of Bangkok Dwellers Project' was designed to raise public awareness. The purpose of this research is to 1.) Distribute information regarding urban forest to the public through information management, 2.) Study communication patterns to broaden the target group's understanding of urban forest issues, and 3.) Evaluate the results of communications that relate to urban forest issues.The methodology of this research consisted of documentary analysis, in-depth interview, observation, and focus group discussion. The study involves creating a Facebook fan page named 'URBAN FOREST' as a public space for communicating and exchanging knowledge about urban forest issues.The results demonstrated that the information and knowledge of urban forest issues are driven by social media and mass media. Under the concept of media advocacy and setting the agenda, the information dissemination occurred through 5 activities with different communication patterns. The results showed that the participants are satisfied with all activities. To conclude, the overall success of communicating 'urban forest' issues to the wider public includes the integration of social media, a Facebook fan page 'Urban Forest', as well as the information distribution through mass media and media activities.



Author Information
Kullatip Satararuji, National Institute of Development Administration, Thailand

Paper Information
Conference: MediAsia2017
Stream: Mass Communication

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Posted by amp21