Sports News on Commercial Music Radio: Reinforcing National Identity?


News is an important area where the nation turns to looking for an understanding of national and world events and to place it in a historical context. Arguably, the quality of this information can only be obtained when there is a diversity and plurality in media offerings. Modern commercial music radio is now in a state of disruption with increased competition from digital arenas, pressure to maintain financial performance and audience ratings. One method to keep audiences listening has been the service of providing sports news. With sports being a large part of the national psyche, and intimately tied into the historical identity of being a sports mad nation, what coverage are they presenting and what are the ramifications of this coverage in reinforcing a mythical national identity? An investigation into the diversity of sports news will be one avenue in which to examine whether news organisations are delivering a range of content that mirrors the range of sports being participated and excelled at locally and internationally. Looking at two youth radio stations over a similar month in 2013 and 2016, does their sports news coverage provide justification of assertions that they are providing a service for the public good? Cross media comparisons demonstrated the continuing history of marginalization of women's sports and focus on just a few major sporting codes. Utilising agenda setting theory and content analysis, there may be unintended consequences of a limited service that reinforces the way the country sees itself.

Author Information
Brendan Michael Reilly, Ara Institute of Canterbury, New Zealand

Paper Information
Conference: MediAsia2017
Stream: Broadcast Media & Globalization

This paper is part of the MediAsia2017 Conference Proceedings (View)
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Posted by James Alexander Gordon