Choice of Access to the Media of the Older People In Srisa Jorakhaenoi Subdistrict Administration Organization Samutprakarn Province


The objective of the research to study correlation between the older people's process of selection of access to the media and their self-care taking behavior. Methodology applied is survey. Samples are 295 older people at 60 years of age. Questionnaires are used as the tool for data gathering. Data gathering was conducted between 12-19 October 2016. Data analyzed by using Mann-Whitney U and Kruskals-Wallis Test. Least Significant Difference (LSD) and Spearman Rank Correlation is used to determine correlation between variables, which results in statistical value of 0.05. The research reveals that 56.6 percent of the older people in Srisa Jorakhaenoi are female; 71.2 percent are married. 70.8 percent have primary school certificate as their highest education. Most of them have average income of less than 10,000 baht per month and live with their families. The survey on their process of selection of access to media reveals as high, and their self-care taking behavior is also determined as high, Comparison study on difference in personal factors affecting self-care taking behavior reveals that difference in their education levels has significant affect on their self-care taking behavior (0.000 p-value). However, differences in their sex, marital status, monthly income and living condition do not have significant effect on their self-care taking behavior. Ultimately, correlation between their choice of access to media and their self-care taking behavior is found to be at average level with significant statistical value (r = +0.062, p-value = 0.000). The findings of this research give us knowledge about the older people's choice of access to media and their self-care taking behavior, which will be useful for further development of media and media channels on self-care taking for the older people.

Author Information
Kamonthip Rattanasuwannachai, Huachiew Chalermprakiet University, Thailand
Varit Intrama, Huachiew Chalermprakiet University, Thailand
Sasiprapa Butnampetch, Huachiew Chalermprakiet University, Thailand
Watanyuta Towann, Huachiew Chalermprakiet University, Thailand

Paper Information
Conference: MediAsia2017
Stream: Communication Theory and Methodology

This paper is part of the MediAsia2017 Conference Proceedings (View)
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Posted by James Alexander Gordon