Online Cinema Ticketing Industry: Impacts and Opportunities for Transformation in the Chinese Film Industry

In recent years, China's film market has been growing rapidly. The magnet effect brought about by growing box-office sales has captured the attention of new electronic businesses and internet industries. These entities possess large capital and powerful information processing capabilities, creating major change in the structures and systems within the Chinese film industry.As electronic business and mobile networks flourish, service providers have begun to take advantage of the attention and online traffic that the film industry generates. To remain competitive, service providers have invested greatly in ticket subsidies, film financing, marketing and distributing, and film-showing hardware and architectures, becoming in and of themselves a major driving force in the highly-competitive, quickly-transforming Chinese film market.The purposes of this research project were, first, to examine how online ticketing has been involved in and continues to influence the related industries of film development, production, distribution, and exhibition. Furthermore, by use of economic principles of new media, such as platform model and network effects, this project examines how online ticketing industry factor into the value chain of film as a whole and what innovations within the industry they bring. Through conventional concepts from the film industry and principles of contemporary new media operations, we assess whether China's online ticketing services are a mere product of the booming Chinese film market, a fad induced by government policy of "Internet plus", or a potential shift in the upgrading and transformation of the Chinese film industry altogether.



Author Information
Hsien-Cheng Liu, Graduate School of Media Arts, Kun Shan University, Taiwan

Paper Information
Conference: MediAsia2017
Stream: Films and Digital Distribution (use of the internet and video sharing)

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