Human activities, including over-exploitation, food consumption, tourism, and any other economic activities are found to have significant impacts on the ocean. In Malaysia, it is considered as a major contributor to marine life extinction. Therefore, our responsibility is to ensure the continuity of a sustainable marine ecosystem while preventing any possible extinction for future generations. Previous scholars claim that lack of information has led to the negative behavior from the public about the importance of marine life. Therefore, a number of studies have been carried out to analyze a documentary's role in promoting species conservation awareness, which consequently leads to actions being taken. Following that, this study asserts Blue Documentary (BD) plays a crucial role in providing information about the environmental degradation particularly marine life extinction. It also changes public's perception and stimulates conservation action. Thus, this study discusses and analyses the pedagogical functions of Blue Documentary which leads to positive relationships between human and non-human and become a mechanism to grab people's attention while changing public's perception on the marine life. In addition, it also becomes an additional learning source, a platform for knowledge dissemination of scientific discoveries, a vehicle for multiple parties collaboration in highlighting marine life complex issues, and a device to pressure policy makers in legislating the biodiversity conservation plan. It is arguable that by presenting the condition of local marine life in a documentary, it also can have a significant impact on the viewer's pro-conservation action.
Nurul Hidayah Mat, Cardiff University, United Kingdom
Stream: Mass Communication
This paper is part of the MediAsia2017 Conference Proceedings (View)
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