The Development of a Novel Using Storytelling Technique As a Communication Tool to Enhance the Effectiveness of Communication

The purposes were to 1) develop a novel using storytelling technique as a communication tool 2) examine the effectiveness of communication after applying a developed novel. The purposive sample group was 27 undergraduate students. The research instruments were 1) a developed novel 2) a questionnaire collecting expert opinions towards appropriateness of a developed novel 3) a questionnaire towards the effectiveness of communication. Statistical methods used were content analysis, mean and standard deviation. The research results were summarized as following:1)The developed novel consisted of 7 chapters with 63 pages covering knowledge of instruction. There were 6 main steps to develop a novel. First, the topic was chosen. Second, key concepts were used as knowledge to communicate and design. Third, the plot and theme were planned. Fourth, the scenes were set. Fifth, the characters were introduced. Sixth, the story was written in a form of a novel. It was then verified by experts as appropriate X = 4.58, S.D. = 0.44) at a very high level in its content, structure and presentation and was tried out with non-targeted group of students with high effectiveness of communication at X = 4.07 and S.D. = 0.21.2)The effectiveness of communication was at a high level (X = 4.23, S.D. = 0.56). Students found it as a good, new, modern and interesting way to communicate knowledge. In conclusion, a developed novel using storytelling technique can be used as a powerful tool to communicate knowledge to students, which resulted in enhanced communication effectiveness.

Author Information
Patchara Vanichvasin, Kasetsart University, Thailand

Paper Information
Conference: MediAsia2017
Stream: Mass Communication

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