Month: January 2014
Creating Visual Identity with Cultural Symbols and Local Fairy Tales – A Case Study: Packaging Beipu Oolong Tea
Cultural and creative industries in Taiwan have boomed in the last decade as a result of the encouragement of government policies. This is a win-win situation in which local culture is preserved and popularized commercially, while traditional industry is enhanced by the use of distinguishing features of local culture. In this research, Beipu oolong tea …
“Eatable Media Image”? Food in Culture Industry and the Consumer Culture
Different from the critique of “McDonaldization” this paper focuses on: the food consumption itself appears not only for “functionality” but becoming the object of conspicuous consumption. To consider the scarcity of food and to probe into how the group-type cooperation manipulates the media image through displaying the food products, I use the Mennel (1997) idea …
Focusing on the Literal and Metaphorical Patterns of Prepositions: Corpus and its Applications
English prepositional phrases are among the most easily confused patterns for learners of English. In this paper, we investigate eleven English prepositions in the fixed frame [PREP the NOUN of] retrieved from the British National Corpus. Then, we analyzed the NOUNs in this frame by first mapping to their senses and then categorizing them into …
Mapping Narrative Trajectories in Documentary Films
Documentary films may set out to be objective but most end up advocating a point of view (Fox 2011, Taibbi, 2013). This seems to be true even of films attempting to follow a cinéma vérité style. The approach may be subtle and well-meaning as in the films of National Geographic, or openly confrontative as in …
“Learning on the Move: The Value of Student Cultural Study Trips”
In this paper we will state the case for student cultural study trips being an essential component of a student’s growth and in support of this we will talk about our experience of organizing our own trip to Japan, highlighting the positive lessons we as teachers also learned from the experience. Our hosts in Japan …
A Lens Comparison of Vocational Education and Training in the Beauty Sectors in Taiwan and the UK
This study presents qualitative research, which is aimed to make an understanding on behavioral relationships between sexes and activities related to sexual relations of male students, as well as to reflect how issues caused by their behavior was. The researcher applied the ethnomethodology approach of Michael Angrosino by doing participant observations and in-depth interviews of …
The Analytic Hierarchy Process – A Survey of “the desirable demand” of a Graduated Worker in Chiang Mai and Lamphun Province, THAILAND
The survey of “the desirable demand” of a graduated worker to meet the needs of employers is one mechanism to improve achievement and learning characteristics of students who were identified in the quality assurance aspects of teaching and learning of Chiang Mai University (CMU). CMU determines that the graduates of higher education should inclusive two …
Teaching Model for Competency Improvement of Deaf People on the Industrial Job
Job market of Thailand highly requires more than 110,000 welders each year while only 13,200 graduated one could be provided. Welder shortage then happens because most Thai teenagers dislike studying in such field. Some of deaf people want to take part of this job to feel proud of themselves without worrying about possible danger from …
Knowledge Management Competencies Development of Student in the 21st Century
Students in the 21st century should be developed to perform the necessary operations to be a great member in learning organization. Knowledge management is a core competency for workforce in every organization. This enables person in various functions to carried out their performance effectively. There are including knowledge storage publishing and sharing embedded knowledge of …
Comparison of Attitudes to Science Fields of the Stakeholders of School Education in Japan and Other Countries
This research addresses the attitudes of the stakeholders of the school education (students, parents and teachers) toward learning and teaching science in the multinational context. In particular, it aims to study the perception of science fields (Physics, Chemistry, Life, Earth and Environmental Science) in the dimensions of their understanding, personal values (interests, priorities, motivations) and …
Roles of Community Colleges to Enhance strengthening Community in Thailand
The important role of community colleges apart from expanding educational opportunities to develop professional development for people in community is enhancing community strength. In this connection, community colleges should clarify their roles in order to plan the policy, strategies, and management systems for enhancing community strengths effectively and meet their objectives. The research aims to …
The Elements of Creative Culture in Thai Higher Education Institutions
Creative culture is the shared values reflected by the organization’s behavior and attitude in the joint task of the people in the organization that promotes the creativity and innovation.This is a key factor for higher education institutions in the development toward a creative university. This research aims to study the current situations and to analyze …
Invigorating Literature Teaching in Taiwan through Drama
English Literature courses are elective and considered minor courses in the departments of Applied English in institutes of technology in Taiwan. Teachers of English Literature courses face challenges in engaging students in their classes. This action research inquiry describes a research journey of how a teacher of Literature comes across educational drama and how educational …
Training of Technical Teachers through Integration of Information & Communication Technology in India
Technology has provided the platform for learning i.e anyone can learn anything, any where any time. The potential of technology was exploited to train technical teachers in order to enable them to understand the quality issues in technical education, plan and deliver instruction effectively, and also to evolve strategies for developing creativity and entrepreneurial competencies …
Diversity and Assistive Technology: Focusing on the analysis of special education magazines from 1999 to 2009 in Japan and The United States
People with disabilities who are able to make use of adequate Assistive Technology (hereafter referred to as AT), are more able to participate in society. Moreover, there needs to be an improvement made in the circumstances and environment of people with disabilities to enhance their usage of AT. Therefore, in order to clearly understand the …
Students with Visual Disability and Active Touch: Levels of Understanding and Think Aloud Protocols
There is a lot of ongoing research regarding the key functions of the sense of active touch and their links to patterns of conception and cognition, with implementations in the education of students who have visual disabilities. The aim of this study is to analyze and categorize different types of active touch by students with …
Making of a Japanese Traditional Automation, Namely Renrigaeri, and Its Application to Education
We report results of science classes in which the fourth, fifth, or sixth year pupils in elementary schools made Renrigaeri models. Renrigaeri is a kind of Japanese traditional automata, namely Karakuri dolls. In a recent year, Karakuri dolls have been lightened at Japanese manufacturing factories because their movements with spiral springs or gravity instead of …
Developing International Professional Qualification Standards in the Computer Field for Academic Personnel of Rajamangala University of Technology
The purpose of the research study was to develop international professional qualification standards in computer for academic personnel of Rajamangala University of Technology (RMUT). The objectives of the research study were (1) to develop the international professional qualification standards and (2) to evaluate the appropriateness of the standards. The samples comprised eighteen experts from nine …
Adoption of a Personal Learning Environment & Network to Support Learning
The 21st century is a knowledge and digital era. The issues of changing condition and information overload challenge people’s abilities to learn. Moreover learning is becoming more learner-centric and network-based. The traditional way of learning may not be efficient enough to keep up with the pace of emerging knowledge. Learners need to develop their personal …
The Effect of Game Design on Game Play Time and Learning Outcomes
In this paper, we investigate the effect of the design of a social studies mobile game on game play time and learning outcomes of ninth-grade students. This social studies game-based curriculum involved 41 and 34 ninth-grade students in the first and second intervention studies using a mobile game played on Apple iPhones- Statecraft X-to engage …
Effect of Assessment on Group Work Activities Using Wiki
This study investigates the implementation of wiki in Computer Supported Collaborative Learning environment. Many research works have proceeded to identifying the appropriate assessment methods in wiki and have compared the computed grades with the assessments of other activities within the course or program to measure its reliability. However, research from the aspect of effects of …
Feasibility Analysis of Investment Projects on Housing Development in Thailand with Valuation Technique Based on Economy Factor
This research concerns feasibility analysis of investment project in housing development in Thailand with valuation technique based on economy factor. The researchers brought conversion factor, which World Bank developed in 1997 to apply with financial return calculation of the project. The results showed that the project was highly possible to invest. By considering financial ratio, …
A Computer Game for Cultural Learning and Promotion: A Case Study of Thai Risk-Loss Cultures
In this modern world, communication and transportation has become more convenient and faster than before. This rapid growth of globalization has made many changes in our culture and society around the world. Thai culture and society has been also influenced by the effects of globalization. Especially, the influence of western societies has led to cultural …
The Relevance of Software Development Education for Students
According to Bill Gates the 3 R’s: Rigour, Relevance and Relationaships are the most important aspects of education reform. In Software Development Education at universities a fair amount of attention is paid to Rigour but to a lesser extent to Relevance. Relevance can be defined as: relation to the matter at hand / practical and …
Knowledge Engineering for Developing Knowledge Management System: College of Arts, Media and Technology, Thailand
Research and Development are crucial to every university aiming at being the world-class educational institute internationally accepted. The College of Arts, Media and Technology is an academic unit of Chiang Mai University, situated in the northern part of Thailand, aspires to reach this goal by combining the best in education with the global-standardized research, encouraging …
The OrBITal Map: A New Design Tool for an Effective Representation of Knowledge Systems and Instructional Objectives
In search of tools for effective content analysis and representation of knowledge systems, instructional designers usually use concept or mental maps. These solutions have a great visual impact, are user friendly and can be easily read, but have some disadvantages. They are greatly influenced by their creator and poorly oriented to formalization of knowledge systems …
The Different Involvement of Kinect Games in Physical Education Courses Effect on the Baseball Batting Skill Learning Performance of High School Students
The purpose of this study was to discuss the different involvement of kinect games in high school physical education courses. The researchers investigated 4 classes for 10- week physical education courses. In the class I, the teacher gave a brief introduction for batting skills and the students practiced batting skills by using baseball batting games …
The Action Research of Synthesizing Lessons of Suitable Radio Program for Children in the East of Thailand
This paper contains three objectives, which are (i) to examine present styles and contents of the appropriate radio programs for the children and teenagers, (ii) to study the children and teenagers’ behaviors and preference when they select a channel to receive pieces of information. The data has been collected by the ‘Focus Group Discussion.’ The …
Female Teenager’s Perseption toward Indonesian Boyband’s Masculinity in the 2010
This research figure out gender discourse which stored in Indonesian Boyband performance as one of the popular culture’s text. The concept of boyband comes in different ages by the nineties till nowadays. Boyband phenomenon within popular culture opens up a new and important questions about youth cultures and gender terms. Masculinities is a social construction …
Social Media and Online Activism in Kazakhstan: A New Challenge for Authoritarianism?
The internet provides new channels for citizen voices, expression of minority viewpoints, and political mobilisation. In Egypt, Russia, Syria and China, blogs, online forums, Facebook and Twitter already provide citizens with a new form of public sphere and alternative source of news and information, which are seen as a new platform for exchanging news. This …
Visual Social Communication Through Photographic Images
Social commentary is a method of photographic images that could change public perception towards a better life. It is an alternative method to communicate messages for public to change their perceptions or attitudes toward life issues of ethnical, political, moral and even religious matters. In western countries social commentary images have long been accepted by …
Applying the Conjoint Technique in Identifying Preschool Preference of an Ideal Computer Game for Nutrition Literacy
The advancements and innovations in the industries of healthcare and education are at the threshold of a breakthrough. The main players have increasing efforts to address the pending issues on health and health literacy. Congruent to the increasing cases of malnutrition among children due to health illiteracy is the increasing advancements in the gaming industry. …
Nutrition-related Computer Game Use Resulted to Improved Health Literacy among Preschoolers in the Philippines
Health education aided with technology has been recently examined by experts as a new approach in extending universal efforts to achieve health-for-all. However, despite its outstanding potentials, sensible evaluations for health games has been given little consideration. Health Hunt (the researcher-made computer game) was developed to benefit preschool children tin understanding the concept of nutrition, …
Predictors of Nutrition-related Game Utilization among Preschoolers in the Philippines
ith the pending issues on malnutrition and healthy illiteracy, the focus has been turned towards the potentials share of the gaming industry in attaining the elusive health-for-all across developmental stages. Game usability testing has yielded many positive effects for both the gaming company and the gamer, but is given little attention when it comes to …
Teachers as Actors: Lecturing Theory Classes for Students in Vocational Education and Training Institutes
When Confucius and Socrates taught, they had one thing in common: they lectured. Using vocal control, body languages and questioning techniques, they performed, improvised and interacted with their disciples. Apparently, their direct and primitive presentations were able to draw their audience’s attentions, articulate higher order thinking and reflections. Resemblance of drama and performance, the beauty …
Comparative Analysis of Thinking Process Between Designer and Engineer Based on Case Application of Multispace Design Method
This paper describes each feature of thinking process for a designer and an engineer based on comparative analysis applying Multispace Design method (M method) to the bench design. Additionally, it is indicated that a utility of M method for an unrestricted idea generation and precise design thinking. M Method is a design method that combines idea …
Planning and Evaluation Skills: A Search With the Teachers of Italian Schools
This contribution proposes a reflection on the centrality of the construct of competence, which, especially in the last twenty years, has taken a decisive role in educational contexts. The implications of this innovation are important from the point of view of planning and evaluation of training interventions. The work attempts to reconcile the theoretical aspects …
The Effect of English Visual Presentation in a Second Language Class
The recent years, a great tendency towards the use of technology and its integration into the curriculum has gained a great importance. Particularly, the use of visual things as and an each student’s presentation in second language classrooms has grown rapidly because of the increasing emphasis on communicative techniques. And it is obvious that the …
Monitoring Progression and Personalized Coaching in a Virtual Gaming World for Learning Sciences
It is important to better integrate the use of web learning applications in classrooms and also to ensure that some individualized coaching is available for students depending on the context, their progression and their preferences. Some control of the system must be offered to the teacher, so he can follow the progression of his group …
Sound Used in the Movies: Hou Hsiao-Hsien and Wong Kar-Wai’s Film Works
Hou Hsiao-Hsien and Wong Kar-Wai’s film work has always been full of controversial topics. Their filming technique often raise extensive discussion including the connotation of the script and the characters scored showing a special film language. This article analyzes the film text, using Hou Hsiao-Hsien’s Millennium Mambo and Wong Kar-Wai’s Chungking Express as the research …
Identity, Responsibility, then Politics: The Uyghur Diaspora, Facebook and the Construction of Identity Online
This paper presents findings from an examination of the use of online social media among the Uyghur diaspora. The Uyghur diaspora has been described as a “diaspora under construction” (Dilnur, 2012, p.2) and this paper examines how transnational Uyghur identity is negotiated through social media use, and inturn how the construction of these identities contributes …
Characterizing Health-Related Cues to Action: Using Yelp Reviews of Restaurants in Hawaii’s Oahu Island
Even though Yelp’s ability to reflect consumers’ real voices has been questioned (Kuehn, 2013), this social media site—with a platform built around consumer reviews—influences restaurant revenue and consumers’ food choice (Luca, 2011). Food choice, influenced by a variety of social and behavioral factors, tremendously contributes to the obesity epidemic (Nestle et al., 1998). More than …
Relationship between Belief Factors with the Teenagers’ Acceptance of the Newspapers
Newspapers contain an abundance of information which enables to enhance the teenagers’ knowledge. Nevertheless, in the current situation, the teenagers’ acceptance of newspaper is declining due to the lack of interest in reading this kind of medium. This situation is alarming especially in supporting the Malaysian government aspirations to create a knowledgeable society by the …
Chinese Social Media as a Dominated Public Sphere: A Case Study of the 18th National Congress of the Communist Party of China on Sina Weibo
The Internet has long been the focus of Utopian arguments proposing its democratic potential. Most recently, social media has been proposed as facilitating the Arab Spring and other political changes toward democratic ideals in authoritarian societies. While many observers are fascinated by the revolutionary potential of social media, others are skeptical of this excessive optimism. …
Non-verbal Communication Training with an Interactive Multimedia Application
Non-verbal communication incorporating visual, audio, and contextual information are important to make sense of and navigate the social world. We propose a Computer-Based Training (CBT) regimen to train non-verbal communication skills for people with social and communication difficulties. We hypothesized that the Autism-Spectrum Quotient (AQ) is correlated with non-verbal communication ability, and use the AQ …
Realizing e-Learning for Higher Education in a Low-Speed Internet Environment
As information and communication technology (ICT) becomes more robust and widely used, there is an increasing number of higher educational institutions (HEI) adopting e-Learning system for delivering various educational programs. However, there is still an underlying challenges in the successful implementation of e-Learning approach in higher education, such as the lack of IT skills for …
Application of Designers’ Sketching Skills in Design Education
The use of sketches in the generation of design ideas is thought to have various effects. However, previous studies have yet to elucidate exactly how sketching skills influence the expression and development of design solution candidates. Elucidating the role and effects of sketching skills is expected to transform sketching training, in which considerable time is …
Screening Otherness: The Potential of Screen Literacy Learning for Cosmopolitan Knowledge and Understanding
Recent cineliteracy projects for young people in Japan and Australia indicate that knowledge and understanding of the moving image impacts positively upon their reading and writing skills. It can also introduce them to new ways of communicating with others and of appreciating “otherness”. Taught within an intercultural pedagogical framework, students learn how to culturally locate, …
Development of Scales on the Effects of Gaming in Cyber Cafés in Manila
This study attempted to develop valid and reliable scales towards the effects of gaming in cyber cafés in Manila. In order to develop the scales, an initial draft of the questionnaire with twenty-seven items was distributed in the fifteen districts of Manila. A total of four hundred eighteen (418) survey forms were retrieved. Factor analysis …
The Strategies of Improving Instruction Qualities in Taiwan Senior High Schools from the Perspective of TQM
The purpose of this study was to find out the strategies of improving instruction qualities in senior high schools from the perspective of TQM. The subject of the study included principals of the core schools in the School Actualization Program, chair people of the board of private high schools, principals of the senior high schools, …
Theories and Practices in English as an International Language(EIL), World Englishes (WE), English as an Lingua Franca (ELF) Seen in Students Perception Data (1)
This symposium addresses the issues of the gap between theoretical stances and inferential data in WE, EIL and ELF, on one hand, and university students’ judgments and perception about theoretical stances and inferential data. We collected students’ responses about these issues. The participants are students who have taken the cyber course called World Englishes or …
Contemporaneity as Identity Development
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