Applying the Conjoint Technique in Identifying Preschool Preference of an Ideal Computer Game for Nutrition Literacy


The advancements and innovations in the industries of healthcare and education are at the threshold of a breakthrough. The main players have increasing efforts to address the pending issues on health and health literacy. Congruent to the increasing cases of malnutrition among children due to health illiteracy is the increasing advancements in the gaming industry. Hence, many educators and game designers are looking at the potentials of computer games in addressing the piercing issues on nutrition. However, little in understood in terms of the gaming preferences of preschool children. Using card-based conjoint analysis (n=30), this paper was meritorious in uncovering the gaming preferences of these population group. Findings showed that children prefer the red color (0.97) as a dominating theme in the game. They are also in favor of the action (0.27) type of game as the genre and they prefer to play with their family members (0.26). Lastly, in designing an ideal game for preschoolers, the most important factor to consider among these attributes is the color (48.40). This paper is directed towards a future not only where children have a better experience in gaming but also where children are provided fair access to health literacy and services.

Author Information
Michael Joseph Diño, Our Lady of Fatima University, Philippines
Christian Del Rosario, Our Lady of Fatima University, Philippines
Jenica Ana Rivero, Our Lady of Fatima University, Philippines

Paper Information
Conference: ACE2013
Stream: Education

This paper is part of the ACE2013 Conference Proceedings (View)
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