The Elements of Creative Culture in Thai Higher Education Institutions

Abstract

Creative culture is the shared values reflected by the organization's behavior and attitude in the joint task of the people in the organization that promotes the creativity and innovation.This is a key factor for higher education institutions in the development toward a creative university. This research aims to study the current situations and to analyze creative cultural elements in Thai higher education institutions. This research is a qualitative research, using the opened-end questions for in-depth interview as the instrument and data were analyzed by content analysis from the books, articles, documents, websites and related researches from 1989 to 2012, totally 53 items. There are 3 sample groups: (1) Two senior executives from Thai higher education institutions whose vision is to be creative universities; (2) Three academics/professors in the field of creative organization /innovation organization; (3) Six executives from organizations acknowledged by the Thailand most innovative company award 2011 which are divided into two groups : service company and non-service company. The result revealed 7 elements of creative culture in Thai higher education institutions : (1) Creative policies and goals; (2) Creative environment  ; (3) Creative organizational structure ; (4) Creative supporting system; (5) Creative human resource management ; (6) Creative leadership ; (7) Creative behavior and attitude of people in the institutions.



Author Information
Runglawan Skulmalaithong, Chulalongkorn University, Thailand
Sornnate Areesophonpichet, Chulalongkorn University, Thailand
Pruet Siribanpitak, Chulalongkorn University, Thailand

Paper Information
Conference: ACE2013
Stream: Education

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