The survey of "the desirable demand" of a graduated worker to meet the needs of employers is one mechanism to improve achievement and learning characteristics of students who were identified in the quality assurance aspects of teaching and learning of Chiang Mai University (CMU). CMU determines that the graduates of higher education should inclusive two important qualifications of Thai Qualifications Framework for Higher Education and The Desirable Demand of a graduated worker. The Modern Management and Information Technology (MMIT) of College of Arts, Media and Technology (CAMT), CMU aims to produce graduates who have the potential for application in information systems and management of enterprises. This research has led the Analytic Hierarchy Process (AHP) to identify the data and support the view of employers for "The potential of the Graduates". The purpose of this research was study and analyzes "The potential of the Graduates" and "the desirable demand" of a graduated worker in view of the entrepreneurs. The research method was a questionnaire and in-depth interviews by using the AHP to measure the level of the decision. The key aptitude in Information technology perspective is the use Microsoft Office Program. Economics, production, marketing, and management are the key aptitude in Specific Aspects perspective. While, the key aptitude in Language and personality perspective are the negotiation, interaction and leadership. Finally, the results shown that 1) MMIT's course should be added and focus on courses that strengthening the positive attitude and great personality for students through the practical skills in Cooperative learning or training. 2) MMIT's course should be added the management and Information Technology together inclusive applied and enhanced the cognitive skills and practice. 3) English Language is important in Asian Economics Community (AEC) and World Wide. The Bilingual course is an important approach to improve language skill for students.
Achara Khamaksorn, Chiang Mai University, Thailand
Danaitun Pongpatcharatorntep, Chiang Mai University, Thailand
Teewara Suwan, Chiang Mai University, Thailand
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