Category: Communication


Dynamics of Digital Transformation as a Competitive Strategy in the Media Industry’s Digitalization Era: A Case Study of Metro TV-Indonesia

Technological developments have changed many things, including how people consume media. Technological developments disrupt conventional media, and digital transformation responds to changing conditions. Conventional media newsroom management is changing the organizational structure of coverage and production (news gathering; news production) to meet the challenges of the digital era. Many theories and business models are no


Development of an Entertainment Talk Show Format to Promote Critical Thinking Skills Among Generation Z

The objective of this study is to study the development of an entertainment talk show program format to promote critical thinking skills for Generation Z. The data were collected using in-depth interviews with criterion sampling: (1) the Generation Z audience; (2) program producers; and (3) communication experts. The results of the components of entertainment talk


Creative Content Strategy of Thai Films Industry Increasing Economic Growth in COVID-19 Pandemic Situation

This research aimed to investigate the factors that influence audiences’ decisions to watch Thai films and examined the tactics, strategies, and economic value creation processes of the Thai film industry. The researcher studied the overview of content creation strategies in the film industry and the revenue of Thai films related to the economic values’ creation


The Result of Lesson Learned to Develop a Manual for Development of Social Media Knowledge Project in Southern Border Provinces of Thailand

This research focuses on the problem of poverty and unrest prevailing in Thailand’s 4 southern border provinces during the digital era. To contribute to the resolution of these challenges, the researchers undertook a social media knowledge development project spanning from 2020 to 2022. The project’s implementation process involved several key steps, which were carefully analyzed


Laboratories and AI Applications: The Sites of Knowledge Production or Commodity Manufacture

In order to maintain the social stability, healthcare, has always been an issue that governments cannot ignore. Since Bismarck implemented the social health insurance model in Germany, modern nations around the world have consistently attempted to address the problem of the uneven distribution of medical resources through systems such as healthcare systems or health insurance.


Farmers’ Information Sources Vis-à-Vis Knowledge, Attitude and Practices on the Rice Competitiveness Enhancement Fund – Seed Program

The study aimed to determine the knowledge, attitude, and practices (KAP) of farmers from Magalang, Pampanga, Philippines on the national government’s Rice Competitiveness Enhancement Fund (RCEF) – Seed Program. It also identified the farmers’ sources of information on the programs and their relationship to their KAP. This inferential quantitative research was conducted through a survey


Unveiling Mood Classifications in Malaysia: Analysing Code-Mixed Twitter Data for Emotional Expression

The fast rise of social media platforms has given academics unparalleled access to user-generated data, allowing for large-scale studies of public attitudes and moods. In a nation with such a rich culture as Malaysia, it is typical to see tweets written in Malay, local slang, and English. This language variation makes it more difficult to


Exploring the Use of Infographics in Communicating COVID-19 Pandemic Information in Ghana

Globally, media houses as well as individuals are adopting various forms of infographics to convey information to audiences. Although extensive research exists on the use of infographics in communicating complex messages, scholars appear to have largely ignored the use of infographics in communicating health information in pandemic situations. Also, not much scholarship can be seen


Costume, Culture, and Congruence: Identification and Representation of Self via Costume Play

Some assume that “putting on a costume” allows you to dress as someone you are not. In his new photo-ethnographic book My Costume, Myself: Celebrating Stories of Cosplay and Beyond (Kirk House, May 2023), Endres argues that putting on a costume allows you to explore existing facets of your personality that often are muted. This


Uvalde, Texas School Shooting Public Memorials Analyzed, an Ethnographic Study

This is a qualitative ethnographic study of the phenomenon of the temporary public memorials in Uvalde, Texas, that were erected after the mass shooting on May 24, 2022, to answer the research questions: 1. What leads someone to visit and add to a public memorial; 2. What meaning do the memorials convey? Through in-person, on-site


Roasting Online Towards the 2024 Elections: Frame Analysis in Indonesia’s Political Activism of Komika on Instagram and Twitter

Political fanfare has gotten louder in advance of the 2024 general elections in Indonesia, including social media. Political memes are one criticism that has attracted a lot of responses from social media users. This study focuses on how Komika on social media construct and launch critical discourse that is both specifically related to the election


Communication of Cultural Heritage Through Performing Art: Theatre and Memories of Former Mental Asylums

Traditional theatre performances contain many other arts such as singing, acting, and dancing, consisting of diverse design processes including masks, costumes, people, stories, and place settings. They are perfect examples of synthesis of arts that create a perfect dialogue between space and body helping people to feel, empathize, and experience the culture, history, and the


Demand for and Use of Political News by Youth Groups: The Mediating and Moderating Role of Media Impressions

Extant studies have explored the influence of media content on political perceptions and behavior from a media effect perspective, which essentially treats individuals as homogenized atoms. In addition, individuals are proactive and dynamic in their choice of media. Therefore, this study examines the relationship between the political news needs of young people and their use


The Spread of Information and Sentiment About the Ukraine-Russia War on X: An Analysis of Spokesperson

In the aftermath of the Ukraine-Russia war, global disruptions in political, economic, and security domains raised pressing questions about their implications for international stability. This study delves into the role of X (formerly Twitter) in spreading information and influencing public opinion during this war, with a specific emphasis on tweets centered around spokespersons from the


Astrology Content Reading Habits of Final Year Graduation Students From Mass Media: A Study in Udupi District

Media from a long time ago often features astrology content. Following the 1930 stock market disaster, the British Tabloid published the first astrology column. Due to this, the column gained popularity and persisted (Smallwood, 2019). It has endured against all odds, from the days of print to the age of social media. Although there is


Professional Photographers of Instagram: The Meaning of Visual Communication Through Modern Photography in Digital Society

The purpose of this paper is to study the modern forms of visual communication of people, through Instagram. In order to study the way in which the visual message is transmitted between individuals, and then how this transmission of information affects its final content, determining the creation of aesthetic experience and perception in the individual,