Abstract
In Thailand's rapidly evolving digital landscape, media literacy is crucial for older adults' well-being and active participation. This study aimed to enhance media literacy among older adults in Khlong Sam Wa, Bangkok, Thailand, focusing on creative and safe digital engagement. A mixed-methods approach was employed, involving 41 participants in a six-module curriculum covering foundational media literacy concepts, media ecology, legal and ethical considerations, and active media participation. Pre- and post-test assessments and qualitative interviews were conducted. Results showed significant improvement in participants' media literacy scores, from 16.24 to 18.39 out of 20. Qualitative findings revealed increased confidence in digital navigation, a deeper understanding of media influence, and a newfound enthusiasm for creative expression. Participants produced two TikTok videos raising awareness about romance scams, demonstrating the practical application of their new skills.
Author Information
Nitta Roonkaseam, Phranakhon Rajabhat University, Thailand
Sirimon Puengsangwal, Phranakhon Rajabhat University, Thailand
Nisararat Wilailuk, Phranakhon Rajabhat University, Thailand
Pratchaya Tongchum, Phranakhon Rajabhat University, Thailand
Paper Information
Conference: BAMC2024
Stream: Communication
This paper is part of the BAMC2024 Conference Proceedings (View)
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To cite this article:
Roonkaseam N., Puengsangwal S., Wilailuk N., & Tongchum P. (2025) Enhancing Media Literacy Among Older Adults for Creative Engagement: A Case Study in Khlong Sam Wa, Bangkok, Thailand ISSN: 2435-9475 – The Barcelona Conference on Arts, Media & Culture 2024: Official Conference Proceedings (pp. 207-215) https://doi.org/10.22492/issn.2435-9475.2024.20
To link to this article: https://doi.org/10.22492/issn.2435-9475.2024.20
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