Professional Photographers of Instagram: The Meaning of Visual Communication Through Modern Photography in Digital Society

Abstract

The purpose of this paper is to study the modern forms of visual communication of people, through Instagram. In order to study the way in which the visual message is transmitted between individuals, and then how this transmission of information affects its final content, determining the creation of aesthetic experience and perception in the individual, three sectors of study of portraits of online photography were separated. These sectors concern: a) the poses that prevail in online portraits, b) the structure of the photographic / cinematic frame and finally, c) the color and color harmony of the portraits.To study this, two types of research were conducted. First of all, primary data were collected regarding the most popular Instagram portrait photographers and their photographic portraits that received the most reactions with likes. Then, an experiment was conducted, with participation of the students of a University department and content the most popular portraits, professional Instagram photographers and the official names of online photography and photography poses. The result of the experiment show that despite the fact that the portraits of each photographer are separated and the participants are not informed about the owner of each photograph, the only four portraits supported by the same number of people in the selection and for a reaction with "like" but also based on their colors, they were four of the five portraits of the same photographer. Τhis means that only one photographer managed to make a strong impression on his portraits through his technique.



Author Information
Sofia Alexandra Paxoumaki, Ionian University, Greece
Nikos Antonopoulos, Ionian University, Greece

Paper Information
Conference: BAMC2020
Stream: Communication

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