Roasting Online Towards the 2024 Elections: Frame Analysis in Indonesia’s Political Activism of Komika on Instagram and Twitter


Political fanfare has gotten louder in advance of the 2024 general elections in Indonesia, including social media. Political memes are one criticism that has attracted a lot of responses from social media users. This study focuses on how Komika on social media construct and launch critical discourse that is both specifically related to the election and other relevant political discourse. This study investigates how memes are used to disseminate information about political figures and discourses surrounding the 2024 election at the grassroots level using discourse framing analysis. We use a deep memetic frame, combining Ervin Goffman's framing analysis with recent analysis of internet culture, and linking Arlie Russell Hochschild's deep story concept. This research use the term in Stand-up Comedy, Roasting, to describe the meme-activism toward the 2024 election. The object of this study was the viral upload of four Komika, Bintang Emon, Adjis Do’a Ibu, Karim Sudjatmiko, and Abdur Arsyad on Twitter and Instagram platforms. This study focused on context of the meme and central theme to understand the issues raised, explain the views of the creator to his audience, and how memes can build a deeper understanding of the issues framed. As a result, the four Komika have different approaches to building framing. Bintang Emon are more focused on “riding the waves” related to issues that have gone viral, while Adjis Do'a Ibu criticizes certain figures who have been pinned on the label of oligarchs and dynastic politics. The same tone appeard on Karim Sudjatmiko that attack a certain political figure, and Abdur Arsyad also 'humiliated' political figures for political strategies that accentuate identity.

Author Information
Aulia Putri Meidina, Gadjah Mada University, Indonesia
Aditya Fahmi Nurwahid, Surabaya State University, Indonesia

Paper Information
Conference: KAMC2023
Stream: Communication

This paper is part of the KAMC2023 Conference Proceedings (View)
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To cite this article:
Meidina A., & Nurwahid A. (2023) Roasting Online Towards the 2024 Elections: Frame Analysis in Indonesia’s Political Activism of Komika on Instagram and Twitter ISSN: 2436-0503 – The Kyoto Conference on Arts, Media & Culture 2023: Official Conference Proceedings
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Posted by James Alexander Gordon