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Netchanok Chanatong, Phuket Rajabhat University, ThailandAbstract
Phuket’s real estate and construction sectors have played a vital through tourism and foreign investment. As international stakeholders continue to influence the Phuket’s development, English communication has become a critical skill for professionals in these industries. However, limited English proficiency has hindered effective workplace communication and career progression among local employees. Therefore, the purposes of this study were to investigate the challenges faced by real estate and construction employees in using English communication in the workplace and to identify their needs for English skill development. The study employed a qualitative approach, analyzing real estate and construction industry documents such as local business news, business journals, job advertisements, training manuals, and project reports from 100 top-performing real estate and construction companies in Phuket selected from Department of Business Development data warehouse in 2024 (Department of Business Development, 2024). Data were examined using thematic analysis. The results revealed that major communication challenges included limited vocabulary, unfamiliar accents, and low speaking confidence. The most needed improvements were in listening, speaking, and real estate and construction terminology. The findings of this study can serve as a guideline for designing English training programs tailored to the real estate and construction employees. Training should emphasize adaptive learning approaches that address specific job functions and language needs. Such initiatives could enhance the global competitiveness of Phuket’s employees and contribute to more inclusive economic development in tourism regions.
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Conference: BAMC2025Stream: Communication
This paper is part of the BAMC2025 Conference Proceedings (View)
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To cite this article:
Chanatong N. (2025) Real Estate and Construction Employees’ Challenges and Needs of English Communication for Phuket’s Growing Tourism Industry ISSN: 2435-9475 – The Barcelona Conference on Arts, Media & Culture 2025: Official Conference Proceedings (pp. 245-259) https://doi.org/10.22492/issn.2435-9475.2025.23
To link to this article: https://doi.org/10.22492/issn.2435-9475.2025.23
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