Abstract
Globally, media houses as well as individuals are adopting various forms of infographics to convey information to audiences. Although extensive research exists on the use of infographics in communicating complex messages, scholars appear to have largely ignored the use of infographics in communicating health information in pandemic situations. Also, not much scholarship can be seen on the use of infographics for communicating health messages in pandemic situations in a developing country like Ghana. Again, critical elements of design such as colour and typefaces have received less attention. The purpose of this study is to explore how media organisations employ infographics to convey complex information like Covid-19 pandemic information to target audiences. Infographics of two leading media organisations in Ghana were selected, categorized and examined with a model adapted from the Art Criticism model of Feldman and Woods. Results revealed that colour, although a major element of design which convey different meanings in different cultures were not well utilised in the infographics explored. We also found conflicting messages on a number of infographics which could inhibit the effectiveness of the messages to the target audience. The authors proposed a model for the appraisal of infographics.
Author Information
Daniel Edem Adzovie, University of Cape Coast, Ghana
Marcelinus Dery, University of Cape Coast, Ghana
Richard Torgbor Torto, University of Cape Coast, Ghana
Paper Information
Conference: KAMC2023
Stream: Communication
This paper is part of the KAMC2023 Conference Proceedings (View)
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To cite this article:
Adzovie D., Dery M., & Torto R. (2023) Exploring the Use of Infographics in Communicating COVID-19 Pandemic Information in Ghana ISSN: 2436-0503 – The Kyoto Conference on Arts, Media & Culture 2023: Official Conference Proceedings https://doi.org/10.22492/issn.2436-0503.2023.27
To link to this article: https://doi.org/10.22492/issn.2436-0503.2023.27
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