Research Communication at the Crossroads of Cultural Flows: Perspectives From Practice

Abstract

Research Communications is an integral component of Research practice, enabling the amplification of societal impact. The epistemic frameworks of this practice have been long set and provide useful guidelines, often set in the language of ‘best practices.’ An important layer in understanding research communication is to also reflect on inherent tensions that emerge in the flows of communication. This is especially pertinent as research itself - particularly international and comparative research, now finds its space in multiple intersections. In this paper, we draw on the idea of “Cultural Flows” to highlight how Research and practice of communicating research flows across multiple geographic and disciplinary divisions, and cultural contexts, implicating institutions as well as researchers. We reflect on the agential opportunities and the structural challenges faced by institutions and individuals while defining effective impact-led interventions. We draw on frameworks provided by critical cultural studies, and our own practice of having worked in interdisciplinary global research projects and focus on three key aspects - the evolving Media landscape in the Global North and South; the various cultural frameworks and structures in which the process of communication unfolds in these geographies; and the structural challenges in defining impact strategies. We argue that Research Communication frameworks and by extension impact-led interventions, differ across both geographies and disciplines. Facets such as digital penetration, access, language, medium, as well as the current political climate play a key role in how effective communication practices and allied strategies emerge, allowing for newer ways of thinking about impact.



Author Information
Vikas John, Indian Institute for Human Settlements, India
Tanvi Bhatikar, Indian Institute for Human Settlements, India

Paper Information
Conference: BAMC2024
Stream: Communication

This paper is part of the BAMC2024 Conference Proceedings (View)
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To cite this article:
John V., & Bhatikar T. (2025) Research Communication at the Crossroads of Cultural Flows: Perspectives From Practice ISSN: 2435-9475 – The Barcelona Conference on Arts, Media & Culture 2024: Official Conference Proceedings (pp. 315-322) https://doi.org/10.22492/issn.2435-9475.2024.29
To link to this article: https://doi.org/10.22492/issn.2435-9475.2024.29


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Posted by James Alexander Gordon