Category: Journalism and Communications
Betrayal Story: Is It a New Storytelling Marketing?
Mie Gaga, an Indonesian instant noodle brand, became trending due to the emergence of content on social media X and …
Media Portrayal of Donald Trump in the Post-2024 United States Presidential Election: A Content Analysis of News Reports and Opinion Columns in The Star Online, Malaysia
The way media construct events and personalities often has a significant impact on how the public perceives political figures. When …
Tobacco Harm Reduction: Communication Strategy to Build Awareness of Smokers— A Case Study in Indonesia
The number of smokers in Indonesia currently reached 66 million (25.09%) of the total number of smokers population reaching 264 …
Transmedia Adaptation: A Content Analysis of Audience’s Perception of Chinese Intellectual Property TV Series—“The Bad Kids” on the Douban.com
This research paper aims to explore the audience's perception of the "transmedia adaptation" of the Chinese intellectual property (IP) TV …
Communication as a Social Science
The study of communication is usually treated as a social scientific discipline. At the same time, it is often placed …
The Adolescents’ Habitual Use of New Media: The Mapping of New Media Habit Indonesian Adolescents
The future of the world, culture, and style will be owned by digital native. For that reason, the comprehension of …
The Views of University Students on Sponsorship
Sponsorship is an important work area for public relations academics and practitioners. Sponsorship connections between an organization and its publics …
The Level of Mass Media Usage of Electors in Political Enlightenment: A Fieldwork with University Students
Electors, one of the most important actors of elections, want to have a deep knowledge about alternative parties and candidates …
News Coverage of Municipal Elections 2014 in the Turkish Press
On December 17, 2013, as Turkey was on the brink of a new year awaiting three important elections, three separate …