Perspectives of Drama Producers on the Present and Future of Television Drama in the Sultanate of Oman: A Qualitative Survey



Author Information

Eslam Abdelraouf, Sultan Qaboos University, Oman

Abstract

Television drama is one of the influential media formats that aims to raise public awareness, promote general education, reinforce societal values, and affirm cultural identity. In this context, the present study seeks to examine the attitudes of drama producers toward the current state and future prospects of television drama in the Sultanate of Oman. A qualitative survey methodology was employed, involving semi-structured interviews with 11 Omani television drama professionals—including screenwriters, directors, actors, and producers—with a minimum of ten years of experience in the field. The findings reveal that Omani drama producers face several challenges, primarily the lack of financial and technical resources needed to produce high-quality drama content. Additionally, the absence of explicit recognition of the importance of drama production in the Oman Vision 2040 document reflects a limited institutional commitment to supporting and promoting this sector. The study further indicates that advancing the Omani drama industry requires administrative reform, sustained governmental support, and the encouragement of foreign investment to help develop and expand the sector. Participants also emphasized the need to provide a supportive environment that fosters creativity, free from financial and legal constraints.


Paper Information

Conference: WCSS2026
Stream: Journalism and Communications

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Posted by James Alexander Gordon