The Level of Mass Media Usage of Electors in Political Enlightenment: A Fieldwork with University Students

Abstract

Electors, one of the most important actors of elections, want to have a deep knowledge about alternative parties and candidates in order to decide which party or candidate to vote for before acting voting. For this reason they head towards their families, circle of friends, social groups they belong to, opinion leaders and mass media. However, among these information sources some mass communication mediums such as newspaper, radio, television, magazine, book, internet, and social media have been the most important means of having information for electors of today's urbanized and globalized societies. It is impossible to say that these mass communication mediums are equally effective. Each of them has different effect grade, level of being followed and plausibility. It is known that socio-demographic attributes of electors determine usage frequency of mass media, level of being followed, effectiveness degree and perception of plausibility. To what extent the university students use these tools to shape their political choices apart from any other electorate is an issue that is to be researched within this framework Our study aims to reveal to what extent the university students as electorates use mass media as a political enlightenment tool. For this purpose, field survey method was used on the students of Selcuk University Communication Faculty in order to confirm the validity of the information achieved through detailed literature review. The scientific findings acquired through the research have been evaluated under three categories. The conclusion of the research indicates that social media and internet takes



Author Information
Kadir Canoz, Selcuk University, Turkey
Omer Bakan, Selcuk University, Turkey

Paper Information
Conference: NACSS2014
Stream: Journalism and Communications

This paper is part of the NACSS2014 Conference Proceedings (View)
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