The future of the world, culture, and style will be owned by digital native. For that reason, the comprehension of the life, behavior, and habit of adolescent as the digital natives becomes a significant issue to be observed. So far, there is no any comprehensive and massive data related to adolescent habitual use of media in Indonesia. TNS data called “Digital Life”, commonly used by researchers to do their research related to mass communication or marketing communication in digital era, only perform the general data of people who use Internet access all over the world which are categorized into simple attitude group without specifically related to adolescent users. The absence of national baseline related to the adolescent habitual use of media in Indonesia causes the difficulty for formulating policy, framing regulation, or implementing a suitable program for the future of Indonesian adolescent. It also effects on the struggle of solving various cases of media use violation by adolescents. The research formulated in this article is how is the pattern of Indonesian adolescents’ habitual use of media as digital native. Media habit in this case includes media accsess, media use, and media consumption of new media. The research method is quantitative. The data collection is done through questioner by using simple random sampling.
Satria Kusuma, Atma Jaya Catholic University, Indonesia
Dorien Kartikawangi, Atma Jaya Catholic University, Indonesia
Isabella Astrid, Atma Jaya Catholic University, Indonesia
Stream: Journalism and Communications
This paper is part of the ACSS2015 Conference Proceedings (View)
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