Abstract
This research paper aims to explore the audience's perception of the "transmedia adaptation" of the Chinese intellectual property (IP) TV series "The Bad Kids" on the popular Chinese social media platform, Douban.com. The study utilizes a quantitative content analysis approach to examine audience comments and sentiments regarding the adaptation. The research question focuses on how audiences perceive the "transmedia adaptation" and is supported by three hypotheses. The study begins by selecting a sample from the top 2000 comments on Douban.com, based on the number of likes received. The comments are analyzed in three stages: the first two weeks of the TV series' broadcast, the last two weeks of the broadcast, and the two weeks after the broadcast. Additionally, sentiment words in the comments are coded and categorized as positive, neutral, or negative. The findings reveal that audiences perceive the transmedia adaptation of "The Bad Kids" as more interesting to watch compared to the original novel. The suspenseful storytelling of the TV series is also found to be satisfying to the audience. Moreover, the audience shows a significant interest in the "kids' crimes" storyline in the TV series. This research provides valuable insights into audience perceptions of "transmedia adaptation" and highlights the importance of narrative structure and engaging storytelling in successful adaptations. The study contributes to the understanding of the Chinese audience's preferences and interests in transmedia storytelling.
Author Information
Jingxuan Luo, The University of Melbourne, Australia
Dashi Zhang, The University of Melbourne, Australia
Paper Information
Conference: ACSS2024
Stream: Journalism and Communications
This paper is part of the ACSS2024 Conference Proceedings (View)
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To cite this article:
Luo J., & Zhang D. (2024) Transmedia Adaptation: A Content Analysis of Audience’s Perception of Chinese Intellectual Property TV Series—“The Bad Kids” on the Douban.com ISSN: 2186-2303 – The Asian Conference on the Social Sciences 2024: Official Conference Proceedings (pp. 21-33) https://doi.org/10.22492/issn.2186-2303.2024.3
To link to this article: https://doi.org/10.22492/issn.2186-2303.2024.3
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