The Views of University Students on Sponsorship

Abstract

Sponsorship is an important work area for public relations academics and practitioners. Sponsorship connections between an organization and its publics can lead to mutually beneficial relationships and outcomes. Sponsorship is a way of achieving a number of public relations, advertising and marketing objectives for organizations. University students have various views on sponsorship. In this study the views of university students about sponsorship will be analyzed. To accomplish this goal, a field research will be conducted on the undergraduate students of Selcuk University. Selcuk University is one of Turkey’s largest universities. Face to face survey will be applied for data collection. The data obtained will be analyzed by using various statistical techniques.



Author Information
Omer Bakan, Selcuk University, Turkey
Kadir Canoz, Selcuk University, Turkey

Paper Information
Conference: NACSS2014
Stream: Journalism and Communications

This paper is part of the NACSS2014 Conference Proceedings (View)
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Posted by amp21