Tag: Mass Communication,


The Development of a Novel Using Storytelling Technique As a Communication Tool to Enhance the Effectiveness of Communication

The purposes were to 1) develop a novel using storytelling technique as a communication tool 2) examine the effectiveness of communication after applying a developed novel. The purposive sample group was 27 undergraduate students. The research instruments were 1) a developed novel 2) a questionnaire collecting expert opinions towards appropriateness of a developed novel 3)


Blue Documentary As a Tool for Marine Life Conservation

Human activities, including over-exploitation, food consumption, tourism, and any other economic activities are found to have significant impacts on the ocean. In Malaysia, it is considered as a major contributor to marine life extinction. Therefore, our responsibility is to ensure the continuity of a sustainable marine ecosystem while preventing any possible extinction for future generations.


Generation Y’s Behaviors in Using Media: A Case Study of Bangkok Metropolitan Region, Thailand

The paper presents results of a study on Generation Y’s Behaviors in Using Media, Bangkok Metropolitan Region as a case study. The purpose of this paper is to review what we know and don’t know about Generation Y’s use of media – also giving a landscape of Generation Y’s media usage. The paper describes Generation


Issues and Information management for Public communication in Willingness to pay for Forest Area of Bangkok Dwellers Project

The research of public information management in the ‘Issues and information management for Public communication in Willingness to pay for Forest Area of Bangkok Dwellers Project’ was designed to raise public awareness. The purpose of this research is to 1.) Distribute information regarding urban forest to the public through information management, 2.) Study communication patterns


The Role of Community-Based Media in Strengthening and Promoting Community Identity: A Case Study in the Thai Public Sphere

This paper analyses the role of community-based media in the Riverside community, an old and scenic location in Chanthaburi, Eastern Thailand. After being razed by conflagration and flood, the community has been regenerated by promoting itself as a cultural tourism destination. This community has started to produce its own media, and to use a wide


The Undercurrents of Media Convergence and Development of Viewers’ Gratification to News Consumption

A linkage between media convergence and a transformation to digital television (TV) is increasingly becoming a driving force to the significant changes in news consumption and production pattern in Thailand. Based on the Uses and Gratifications theory and a problem analysis, this paper develops a research framework on Thai-youth audiences__ gratifications to news consumption through


A Case Study on the Religious Model Reporting Style and Mediated Moral Panics in Malaysia

The issues concerning moral panics and music subcultures have often been overblown in the press coverage in Malaysia. Various models have been adopted by the authorities via the press to put a face on these so-called moral panics by appropriating the fashion and styles of music subcultures. Western popular culture has often had a volatile