Tag: Marketing


A pilot study of Mobile Media Engagement: The Effect of Context on Consumer Response to Advertising

The arrival of content rich media has changed the way that people consume news and interact with it. Smartphones features drive user value and satisfaction. These features can lead to further mobile user engagement. Nowadays, smartphone news apps are considered one of the main ways for accessing news, and they have higher level of engagement


Thoughts of University Students About the Organizations That Undertake Environment Sponsorship

Sponsorship is one of the most important subjects in the public relations discipline. There are various sponsorship areas. One of these areas is environmental sponsorship. Organizations conduct environmental sponsorship activities to achieve several goals. This study aims to determine the thoughts of university students towards the organizations that undertake environmental sponsorship. Survey method was used


Media Websites and Their Visitors’ Choices on Cookies

Cookies are small bits of data that are being sent from the websites a user visits and downloaded to their computers.They appeared immediately after the introduction of the World Wide Web (WWW) and are now widely used.By using these particular pieces of information, websites have the capability to offer customized services covering the personalized needs