Category: MediAsia2016


The Construction of Justice in John Woo’s Films: Culturally Specific or Ethically Universal?

2016 marks the 30th anniversary of John Woo’s 1986 classic A Better Tomorrow, a gangster film which not only cemented the fame of the director himself, but also made profound impact on world cinema especially on the action/crime-thriller genre. In his more than three decades of film directing, Woo has constantly probed the depth of


The Study of Rotational Motion Perception on the Dynamical Sphere of the Surface Spiral Pattern from the Angle of Line

The research is based on the basic design and art to explore the characteristic of a dynamical sphere. And because previous studies only in the main form of the cylinder and the cone. Therefore, the purpose of this study is using a sphere as the main shape, to explore the best angle of line on


Combining Interactive Technology with Perceptual Training to Design an Interactive Installation for Elderly

As they grow older, seniors face many problems of physical and mental degradation, and lead to difficulties in the elderly life. This research is to combine interactive technology with perceptual training to design an interactive installation for elderly. The proposed interactive installation is named “LOHAS-GO” that means all people will get better health when they


Verbal-, Textual-, Image- Traditional and New Media- Based Methodologies Adopted for the Study of Social Representations: The Integrative Perspective of the “Modelling Paradigmatic Approach”

Introduction: The communicative process through interaction and media has been one of the genetic dimensions of the Social Representation theory (Moscovici, 1961/1976, 2000) and it remains its core element after more than 50 years of the literature development (de Rosa, 2011a, 2011b, 2013, 2015; Jodelet, 1989; Sammut, Andreouli, Gaskell & Valsiner, 2015). However the focus


An Investigation of User Perception and Behavior for a Robotic Exercise Coach on Different Age Groups

As robot technology moves forwards, service type robot for home use has gradually entered people’s daily life. However, what is the acceptance and expectation from people for such innovative products and services? Will it be different among different family members of different ages? For this issue, through experimental design, to explore the difference in perception


A pilot study of Mobile Media Engagement: The Effect of Context on Consumer Response to Advertising

The arrival of content rich media has changed the way that people consume news and interact with it. Smartphones features drive user value and satisfaction. These features can lead to further mobile user engagement. Nowadays, smartphone news apps are considered one of the main ways for accessing news, and they have higher level of engagement


Are Descriptive Writing Patterns Still Relevant in News Elections Reporting in Malaysia?

This paper discusses the journalist writing patterns from the perspective of a journalist in presenting information primarily in political issue. The discussion is divided according to the research questions arising from previous studies such as relevance of conventional news writing, use of the concept in interpretive writing and perspective on political news reporters. Some scholars


The Party-State’s Policy on the Critical Press in China: From the State-Society Relation Perspective

The main purpose of this study is to reconsider the states role in promoting the media’s social expression which means the state has opened up a space for the Chinese press to pursue social expression and in turn reconstituted state-society relations in an authoritarian state such as China. China’s media has been regarded as the


Thoughts of University Students About the Organizations That Undertake Environment Sponsorship

Sponsorship is one of the most important subjects in the public relations discipline. There are various sponsorship areas. One of these areas is environmental sponsorship. Organizations conduct environmental sponsorship activities to achieve several goals. This study aims to determine the thoughts of university students towards the organizations that undertake environmental sponsorship. Survey method was used


Teenagers’ Media Use Pattern: Focusing the Usefulness and Consumption of News

The study emphasize changed behavior pattern of media on teenagers after arrival of smart media era. Focusing more on the issue that was not dealt heavily in the preceding research, teenagers. Especially, this study examined teenager’s news consumption pattern. The survey showed that social media like Facebook is the most used media among teenagers,