Abstract
Sponsorship is one of the most important subjects in the public relations discipline. There are various sponsorship areas. One of these areas is environmental sponsorship. Organizations conduct environmental sponsorship activities to achieve several goals. This study aims to determine the thoughts of university students towards the organizations that undertake environmental sponsorship. Survey method was used in the study. In this context a questionnaire was applied on 400 university students from Selcuk University by using face-to-face technique. One of the results of the study indicates that most of the students have positive attitudes towards the organizations that undertake environmental sponsorship activities. Another result shows that most of the students approve that the organizations that conduct environmental sponsorship activities are more reliable organizations for them.
Author Information
Omer Bakan, Selcuk University, Turkey
Tugba Kara, Selcuk University, Turkey
Paper Information
Conference: MediAsia2016
Stream: Advertising, Marketing, & Public Relations
This paper is part of the MediAsia2016 Conference Proceedings (View)
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