Media Websites and Their Visitors’ Choices on Cookies

Abstract

Cookies are small bits of data that are being sent from the websites a user visits and downloaded to their computers.They appeared immediately after the introduction of the World Wide Web (WWW) and are now widely used.By using these particular pieces of information, websites have the capability to offer customized services covering the personalized needs of a particular user, aiming ultimately at the increase of their visitors and their gain. Media websites use cookies to personalize their content according to the needs of their visitors.This research attempts to provide an insight on how users of online services offer voluntarily on the Internet data of their personal choices to the aforementioned services. In 2012, a public research took place, which focused on the new legal framework for cookies and commercials in the European Union and the United Kingdom. It is morally correct that websites provide visitors with the choice of selecting whether they accept cookies on their devices or not. The study is comprised of twenty media websites with the highest traffic in United Kingdom, Greece, Cyprus and Malta according to alexa.com. The results of this research highlight the current situation for the media websites regarding their cookie information policy. The main finding is that many media websites provide visitors with the choice of selecting whether they accept cookies or not on their device.



Author Information
Nikos Antonopoulos, Aristotle University of Thessaloniki, Greece
Andreas Veglis, Aristotle University of Thessaloniki, Greece
Argyris Emmanouloudis, University of Amsterdam, Netherlands

Paper Information
Conference: EuroMedia2016
Stream: Advertising, Marketing, & Public Relations

This paper is part of the EuroMedia2016 Conference Proceedings (View)
Full Paper
View / Download the full paper in a new tab/window

Posted by amp21