Tag: Marketing
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A pilot study of Mobile Media Engagement: The Effect of Context on Consumer Response to Advertising
The arrival of content rich media has changed the way that people consume news and interact with it. Smartphones features …
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Thoughts of University Students About the Organizations That Undertake Environment Sponsorship
Sponsorship is one of the most important subjects in the public relations discipline. There are various sponsorship areas. One of …
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Media Websites and Their Visitors’ Choices on Cookies
Cookies are small bits of data that are being sent from the websites a user visits and downloaded to their …