The Situation of Media Literacy of Physicians in Iran

Abstract

Media literacy is a set of views that addressee use it actively when confronting to Medias messages to interpret and analyze the meaning of received massages.

In this research situation of media literacy of physicians in Kerman, especially general physicians and also the relation between media literacy of physicians in Kerman, their personal features, the amount of using different Medias, the amount of access to different medias, special kind of using different medias, the reason of using different medias, the amount of knowledge about medias contents, the amount of knowledge about medias consequences and their views about modern communication technologies has studied.

Studying the first hypothesis of this research showed that there is a meaningful relation between personal features of physicians in Kerman and their media literacy.

Studying the second hypothesis of the research showed that there is a relation between the amount of using Medias with physicians in Kerman and their media literacy. It means that in case of increasing the amount of using different Medias by physicians in Kerman their media literacy will increase.

This research showed that there is a relation between the amount of access to different Medias with physicians in Kerman and their media literacy. It means that in case of increasing the amount of accesses to different Medias by physicians in Kerman their media literacy will increase.



Author Information
Ali Asghar Kia, Allameh Tabataba'i University, Iran

Paper Information
Conference: ECTC2016
Stream: Digital literacy

This paper is part of the ECTC2016 Conference Proceedings (View)
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Posted by amp21