ISSN: 2188-9651 The European Business and Management Conference 2015: Official Conference Proceedings

EBMC2015 Thistle Brighton, Brighton, United Kingdom
EBMC2015 Conference Theme: “Power”
Thursday, July 9 - Sunday, July 12, 2015
ISSN: 2188-9651

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Proceedings Contents

Narratives About the Need to Develop the Sense of Cooperation of Managers
Kim Vu, CNAM, France

Online Reviews in an E-Commerce Environment: Impact on Brand Trust and Consumer Equity
Jo Rhodes, Macquarie University, Australia
Glenn Asano, Ryerson University, Canada
Peter Lok, University of Sydney, Australia

Co-Evolution of Internal and External Selection
Ewa Stańczyk-Hugiet, Wroclaw University of Economics, Poland
Katarzyna Piórkowska, Wroclaw University of Economics, Poland
Sylwia Stańczyk, Wroclaw University of Economics, Poland

A Novel Business Model Based on Real Time Bidding and Online Video Interaction Technology
Jiesheng Zhang, Shanghai Jiao Tong University, China
Chengyan Feng, Shanghai Jiao Tong University, China
Vincent Chang, Shanghai Jiao Tong University, China
Jia Tan, Shanghai Jiao Tong University, China Wayne Wu, AVD Digital Media, China

Effects of the Re-Branding Campaign Strategies on the Image of Nigeria Abroad (2009-2014)
Ejionueme Ngozi, Enugu State University of Science and Technology, Nigeria
Nebo Gerald, Enugu State University of Science and Technology, Nigeria

Success and Performance: A UK SMES Perspective
Boran Li, Edinburgh University, UK
Jake Ansell, Edinburgh University, UK
Tina Harrison, Edinburgh University, UK

Entrepreneurial Orientation and Survivability of Banks in Nigeria: The Mediating Role of Human Capital Management
Justin Mgbechi Odinioha Gabriel, Rivers State University of Science and Technology, Nigeria
Kpakol Gbaraka Arbolo, International Center for Management Research and Training, Nigeria

What Precedes Flexible Role Orientation?
Lintang Ayuninggar, Universitas Sebelas Maret, Indonesia

Business Negotiation Power: How is it Used in the Arabian Gulf?
Alexandre Anatolievich Bachkirov, Sultan Qaboos University, Oman

Multidimensional Performance Measures as Inductors of the Adoption of Best Practices and the Achievement of Projects’ Goals
Tiago Melo, Universidad de Salamanca, Spain
Hugo Roth Cardoso, Brazilian Micro and Small Business Support Service, Brazil
Pedro Beck Di Bernardi, Beck Gestao Empresarial, Brazil

The Effect of Work Family Conflict on Employees Job Attitudes and Mediating Role of Organization Citizenship Behavior: A Study of the Banking Sector of Pakistan
Mohsin Bashir, Government College University Faisalabad, Pakistan
Sidra Rana, Government College University Faisalabad, Pakistan
Muhammad Imran Ali, Bank Alfalah Limited, Pakistan

Education and Business Management: A Strategic Management Review in Context
Thi Thu Tra Nguyen, CNAM, France

Inventory Management and Firm’s Performance During the Period of Financial Constraints: An Empirical Analysis of SME Sector in Greece
Ioannis Ganas, Technological Educational Institute of Epirus, Greece
Alina Hyz, Piraeus University of Applied Sciences, Greece

Financial Slack and Firm Performance During an Economic Downturn
Andreas Gruener, University of St. Gallen, Switzerland
Ingeborg Raastad, SEB AG, Germany

Case Study on the Business Performance of Suppliers to the Portuguese Health System During the Period of International Financial Assistance
Ricardo Brito Barros, Universidade Europeia, Portugal