Our management experiences earned from both business sectors and management academic sectors bring us endeavours to do research on the specific academic sector with the business angles. In recent publications, Management and Business Education is frequently considered as a business industry, even though this industry is not similar compared to other industries due to some special characteristics of education. Management and Business Education recent changes are argued as a signal of a shift in business schools’ business model, a transform to meet the demands and the globalization trends, or a turn in their business cycle. The strategic management of business schools is therefore overwhelmed examined to understand the strategy and development of the “industry of management education”. This review examines the management and business education through the strategic management lenses with the following order: (1) reviewing the history, the markets and the models of business schools in their roles of management education (strategic background or context); (2) summarizing previous researches that have implications for strategic management on business schools (strategic theories); (3) application of the strategic balanced position in the context of provided researches (strategic balance). The purpose of this review is firstly to connect the previous and existing literatures with the concept of Deephouse’s strategic balance position between conformity and differentiation, applied in the field of business and management education. The aim is furthermore to develop that heterodox strategic approach in this particular field. Specific contexts that are reviewed include management education in European and particularly in France.
Thi Thu Tra Nguyen, CNAM, France
Stream: History of Economic Thought
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