Category: Humanities – Media/Film Studies/Theatre/Communication
Classical Music as Symbolic Capital in Advertising: A Semiotic and Computational Approach to Kitsch and Consumption
This paper examines the recurrent use of Western classical music in advertising as a mechanism of symbolic distinction and aesthetic …
Breaching the Billionaire’s Retreat: Tech Elite Spaces in Contemporary Screen Media
This presentation examines the proliferation of tech billionaire retreats as a dominant setting in contemporary film and television, analyzing how …
Subversive Incongruence: G-Dragon and the Multi-step Flow of Gender-Disruptive Luxury Branding
In contemporary luxury advertising, the strategic leverage of gender incongruence—male celebrities explicitly styling womenswear—has evolved into a dual-layered tool of …
The Institutionalization of Subversion: The Paradox of Japanese Resistance Media
This paper explores the central paradox of resistance media: their evolution from imaginative, grassroots origins into normalized entities, a process …
“Where There Is Love, There Is Money”: Negotiating Gift Economy and Capitalist Logic in Chinese Digital Idol Fandom
Where there is love, there is money” is a common slogan in idol fandom, reflecting the belief that genuine affection …
Detective Jackie Quiñones of Netflix’s “Hightown”: A Woman’s Dark Struggles with the Shadow Self Highlights Our Broken Society
The series “Hightown” (2020-2024) takes viewers on a journey with several tragic characters, including the main hero/antihero Jackie Quiñones. She …
A Rhetorical Analysis of How to Make Millions Before Grandma Dies From the Perspective of Triangle Theory
This scholarly article provides a rhetorical analysis of How to Make Millions Before Grandma Dies (2024) through Aristotle’s Rhetorical Triangle, …
Representation and Construction of Main Characters’ Occupational Identities in Boys’ Love and Girls’ Love Thai Series Produced by GMMTV
Boys’ Love and Girls’ Love Thai series have become a significant soft power that creates the phenomenon of popularity in …
Sherlock and ‘Mestiza’ Daughter: Debut of an Ingénue, Sage, Hero, Detective from the Americas
Amelia Rojas is a Native/Hispana “mestiza” (mixed heritage) who journeys across the ocean to London, to locate her father and …
Unprogrammed Artificial Intelligent, Clone-focusing on the Film Never Let Me Go
What would happen if there is a machine that could learn emotions at a very similar pace to humans? The …
Cross-influence Between Robot Anime and Tokusatsu in SSSS Gridman
This article focuses on the cross-influence between the establishment of the Robot Anime genre and the Tokusatsu in order to …
A Study on Differences between Experts and Consumers in Creative Advertising Effect regarding Commercial TV Advertisement
Advertisement can be seen everywhere in life and is also the main tool for communication with consumers. In today's advertising …
The Representation of Femininity and Masculinity in American Film Posters
The study used qualitative textual analysis to analyze the gender representation and equality between genders in film posters from 1950s …
Reclaiming the Future of Undergraduates from the Challenges of Social Media: Elizade University, Ilara Mokin in Analysis
Functions such as stating, questioning, requesting, and exclaiming can be performed by languages especially, English language. Social Media had done …
The Personal Story as the Message: A New Approach to Health Communications
Health is a topic that affects everyone, either through their own personal experiences or those of their family, friends or …
The Images of Vietnamese Women in Three Films by Tran Anh Hung
The Trưng sisters (c. 12 - AD 43), Trưng Trắc and Trưng Nhị , were Vietnamese women who rebelled against …
The Power of Action and Silence in Joshua Oppenheimer’s the Act of Killing and the Look of Silence
Film as one powerful media to penetrate political and cultural barriers is evident in two Joshua Oppenheimer’s films on Indonesian …
The Social Dynamics of Pilgrimage in “Emak Ingin Naik Haji”
Faith of belief in any religion causes a strong desire or is referred to as determination. This phenomenon is stated …
Between Fiction and Documentary: The “Documentary-ness” of Still Life (Jia Zhangke, 2006)
Concerning Jia Zhangke’s pursuit of an ingenuous cinematic language, Jia’s particular documentary-inflected realism, most evident in his use of nonprofessional …
Twisting Realism: The Representation of Power in the Portraits of Ottoman Sultans in the Early Photographic Era
The chronicles of history suggest that the period between the second half of the 18th throughout the end of the …
Representations of Thailand in European Spy and Action Adventure Films of the 1960s
The James Bond spy thriller The Man with the Golden Gun (UK 1974) is among the most famous European films …
Participation in Social Media: Authoring Authority
This paper argues that while active participation within social media in the realms of political discourse, exemplified by platforms such …
The News Literacy in Views of Thai News Consumers in Media Convergence Era
The objectives of this research were 1) to study the characteristics of the Thai news consumers having news literacy in …
Thainess in Contemporary Performances on Thailand’s Got Talent
The talent competition on the television programme, Thailand’s Got Talent, illustrates that certain groups of competitors seek to build their …
Ambivalence of Monstrosity and Sense of Reality Discourse of Humanity and Pacifism in the North Korean Film Bulgasari
As in the Western world, Korea has a variety of mythical monsters. Among them is Bulgasari, a iron-eating monster and …