The talent competition on the television programme, Thailand’s Got Talent, illustrates that certain groups of competitors seek to build their performances’ identities by making use of “Thainess”. Although “Thainess” in the context of globalized society is based on cultural diversity, these performances merely select some prominent national features or well-recognized “Thai identity”, for example, the three main institutions of the nation, ways of life, dance, architecture, games, and habit so as to attract and impress their audiences by creating collective mood rooted in a sense of nationhood or being partisan to common culture—which will affect the audience’s votes. In terms of producing for creative economy, “Thainess” is part of creative activity in making contemporary performing arts interesting, and it also becomes a “selling point” on international stage.
Kittisak Kerdarunsuksri, University of the Thai Chamber of Commerce, Thailand
Stream: Humanities - Media
This paper is part of the ACAH2015 Conference Proceedings (View)
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