The objectives of this research were 1) to study the characteristics of the Thai news consumers having news literacy in media convergence era; 2) to study the factors affecting Thai news consumers’ news literacy; and 3) to synthesize the news literacy model from Thai news consumers’ points of view. The results showed that 1) the characteristics of Thai news consumers having news literacy were skill of news consumption, ability to access news and news selection; having curiosity, skill of exposure to diverse information, ability to analyze news credibility, ability to analyze the ideology and impact of news, skill of news evaluation, scrutiny, news production, and a sense of citizenship. 2) Factors affecting Thai news consumers’ news literacy were educational level, career, news interest, a sense of consciousness in public issues, news background, positive attitudes on news, and various channels in news access. 3) There were three components in the news literacy model: 1) personal factors such as educational level, career, a sense of consciousness in public issues, news background, and positive attitudes on news; 2) type of news consumers-passive audiences, active audiences, and active users; and 3) behavioral news exposure- news interest, and various channels in news access.
Bubpha Makesrithongkum, Bangkok University, Thailand
Stream: Humanities - Media
This paper is part of the ACAH2015 Conference Proceedings (View)
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