Tag: Chinese Studies,


Patriotic Rhetoric in Chinese Public Space

As a primary means of communication language, spoken or written is an indispensable tool for philosophers, religious preachers and political propagandists. What message reaches their audience to a great extent dependents on the skills of the speakers/writers and the rhetorical technics applied by them. In consequence, what is known about the message is often more


A Study of User Behavioral Intention to Use Line’s Ugly E-Stickers Based on Technology Acceptance Model

As development of technology and popularity of mobile device in recent years the way of communication between people has been a great change, in which the demand for mobile communication applications have gradually increased.Among the many social communication applications in Taiwan, LINE is the most frequently used communication application. In addition to its convenience and


Applying Wearable Technology in English Learning and Evaluating Learning Performance

Wearable technology is predicted as the next big shift in technology and innovation. The applications of wearable technology in teaching and learning are expected to accelerate learning performance in the education context. For example, language learning or musical instrument playing requires a lot of hours practice to create the ability and accumulate skills. Whether wearable


Operation of a Bed and Breakfast in E-Commerce and Clan Society

The Internet is one of the most widely used channels for the purpose of micromarketing (also called local or individual marketing). The e-commerce platform built on the internet brings new opportunities for the tourism industry.Kinmen is dominated by clan society. The influence of clan society can also be seen there on the management and marketing


The Study of Culture Marketing Strategy on Winery Tourism: The Case of Kinmen Kaoliang Liquor Incorporation

Kinmen Kaoliang Liquor (KKL) Incorporation is a state-owned enterprise managed by Kinmen County Government which produces and sells Kinmen Kaoliang Liquor. The cultural marketing strategy of Winery Tourism has become an important and mature strategy for local culture developments. Winery Tourism can demonstrate the distinctive local culture which comprises humanities, history, and local unique features.


A Study on Technology Acceptance Model with the Service of the E-Gate: A Case of Mini Three Links in Kinmen

This study analyzes the 300 surveys in 2012 from Kinmen E-Gate customs clearnece system based on Technology Acceptance Model (Davis 1989) to provide suggestions on ways to promote using E-Gate system. Kinmen is an island between Taiwan and mainland China, and it is a frequently used transit hub between the two because direct commute was


The Influences of the Culture Upon the Development of Interior Design: A Case Study of the Housing Refurbishment Industry in Kinmen

Kinmen is impacted by Min-Nan culture, as it can be perceived that traditional Min-Nan clans treat their hometowns as important as their ancestors, and needless to say, the clan activities and ancestors worshipping ceremonies are quite essential in Min-Nan culture as well. This research uses case study method to investigate the influences of Min-Nan Culture


The Influence of Social Capital and Knowledge Sharing on Organizational Innovation: The Chinese Case

This study proposes that social capital can manifest itself in the form of guanxi, trust, and norms. The concept of interpersonal relationships is discussed within the context of Chinese culture, embedding the guanxi concept into a conceptual model to further explore relationships among the three dimensions. A survey-based methodology is applied to collect data from


Tourists Explore the Cultural and Creative Products for Purchase Intention: A Case Study in Kinmen Images

Cultural creative industries are considered a crucial indicator of a country’s soft power. Amidst the wave of globalization, cultural and creative products of a region, which are rich in cultural content and characterized by local images of that region, have attracted the attention of tourists and became a memento of their travel experiences. Under this


Applying Wearable Technology to Facilitate the Transmission of Tacit Knowledge for Practice-Based Learning

The 10,000-Hour Rule, the key to success in any field, is simply a matter of practicing a specific task for more than 10 thousand hours (Gladwell, 2008). The ability to speak a language or knead dough requires to a lot of hours practice to accumulate tacit knowledge. Whether the wearable technology can facilitate the transmission